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VISIT USA COMMITTEE / FRANCE
YOUR PARTNER IN FRANCE
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CONTENTS

• ? GOOD REASONS TO JOIN US
• ? PRESENTATION OF THE VISIT USA COMMITTEE/FRANCE
• Background
• Goals
• Executive Board
• Membership
• ? PRESENTATION OF THE FRENCH MARKET
• French Market Opportunities
• French Market Profile
• ? PROMOTION OF THE U.S.
• Actions to Travel Trade
• Actions to Consumers

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GOOD REASONS TO JOIN US

• Being featured on our website which boasts a link
  to every members personal website.
• Being part of organized educational seminars for
  Travel Agents.
• Participating in consumer trade shows at
  negotiated rates.
• Being included in the Visit USA Committee monthly
  press releases which are sent to 450 French
  journalists.
• Being presented as member through our
  information phone line.
• Being listed in our Directory distributed during
  consumer shows.
• Being informed on the monthly meetings reports
  of the Board Members.
• Attending voting on important decisions during
  the bi-annual general assembly meetings..

THE FRENCH MARKET AT YOUR FINGERTIPS FOR ONLY 750
or 850 EUROS
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BACKGROUND

• FOUNDATION  
• ? In 1995, American government closed world-wide
  all United States Travel and Tourism
  Administration (USTTA).
• ? May 1996, in cooperation and with the support
  of the USTTA, Visit USA Committee France was
  founded to carry out its mission.
• ? Visit USA Committee/France is proud to be a
  founding member of the Visit USA
  Committee/Europe.
• ? It is now called Office du Tourisme-USA with
  the agreement of the US Embassy.This was done on
  order to better attract final consumers.
• Visit USA Committee/France is working actively
  to promote tourism from FRANCE TO USA, FOR 9
  YEARS

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Based in Paris, Visit USA Committee France is a
non-profit association which gt supports and
promotes travel to the United States from
FRANCE. It is open to all professional
organizations representing both private and
public sector interests in the promotion and
development of travel to the USA. Visit USA
Committee/France creates synergy with travel
trade consumers.
GOALS
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EXECUTIVE BOARDAPRIL 2005
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MEMBERSHIP

• The Visit USA Committee is the largest non-profit
  association dedicated to the promotion of travel
  and tourism to the USA in the world.
• Established in 1996, the Visit USA Committee /
  France brings together around 100 representatives
  from all sectors involved in selling travel to
  and within the USA.
• It is managed by a 10 voluntary-member Executive
  Committee elected by all members. All members
  meet twice a year and the Executive Board meets
  every month and organizes sub-committees for
  specific projects (workshops, educational
  seminars, participation in travel shows, ect.)
• The Executive Board meets monthly to determine
  specific areas to be analyzed and subjects are
  alloted to each representative.

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MEMBERSHIP
Members of the Visit USA Committee/France in 2005
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FRENCH MARKET OPPORTUNITIES
Top overseas travel Markets to the U.S.
France ranks third among European markets after
the United Kingdom and Germany.
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FRENCH MARKET OPPORTUNITIES
French Arrivals to the U.S. 1996-2004 (in
Millions)
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FRENCH MARKET PROFILE

• Individualistic demanding market.
• With a five week paid vacation per year, the
  French have more vacation time than any other
  European country.
• With the introduction of the thirty-five hour
  work week, the French are encouraged to take more
  vacation (7 weeks/year)!
• Distinct market The French exception that is
  why you need to have a representation in France.
• The US ranks 1 among long-haul destinations.
• The French who are traveling to the US are true
  tourists (no important French community in the
  US) therefore they spend more money because they
  do not visit families.

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SELECTED LEISURE ACTIVITIES IN THE U.S.

• Shopping 90
• Restaurants 84
• Sightseeing 50
• Theme Parks 40
• Historical places 37

• Tour countryside 26
• National Parks 24
• Museums 21
• Native American Sites 5

• 70 choose Fly Drive.
• Average length of stay in the U.S. 15 days
• Average daily visitor spending in the U.S. 100

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WHY
OUR ARGUMENTS TO MAKE FRENCH TRAVEL TO YOUR
DESTINATION

• The US exchange rate is very favorable for the
  French tourists traveling to the United States.
  This has a positive impact on travel and tourism
  to the United States.
• Good deals with airlines.
• Many art exhibitions are exclusively in US
  museums. Culture is an important objective for
  the French tourists.

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PROMOTION OF THE U.S.

• To Travel Trade
• Seminars for travel agents, trade show, special
  rates for travel agents
• To Consumers
• Consumer shows, press trips and newsletters,
  audiotel (information telephone line), website
• www.office-tourisme-usa.com

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PROMOTION TO TRAVEL TRADE

• Seminars for Travel Agents
• Trade Show
• Special Rates for French Travel Agents

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TO TRAVEL TRADE
Seminars for travel agents The Visit USA
organized an half-day workshop/seminars at the
International University in Paris in April
2005. - Three educational seminars on top US
destinations were presented. -Twenty-two members
participated in this event, more than a hundred
travel agents and journalists attended. -The
event was very successful with articles published
in the travel trade press.
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TO TRAVEL TRADE

• Trade Show
• USA Pavilion 23 US
  exhibitors in 2004 Florida, Pennsylvania, US
  Airways, NYC, Las Vegas, Washington State, New
  Mexico, US Embassy, Capital Region, Best Western,
  Keith Prowse, Budget
• 15,739 trade visitors in 2004 which resulted in a
  10.3 increase .
• Unique BtoB French Travel Trade Show in France
  taking place annually in Deauville (Normandy) .

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TO TRAVEL TRADE
Discounts for Travel Agents Visit USA
Committee has created a list of travel discounts
for travel agents in order to improve their
knowledge sales! This project is distributed
to the trade press and communicated to the
agents. Trade press travel agents were very
enthusiastic.
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PROMOTION TO CONSUMERS

• Consumer shows in France
• Press Trips Monthly Newsletters
• Audiotel (information phone line)
• Website www.office-tourisme-usa.com

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CONSUMER TOURISM FAIRS

• Mahana Lyon . March 10-12, 2006. 45,914
  visitors in 2005
• Salon Mondial du Tourisme Paris. March 16-19,
  2006. 105,170 visitors in 2005
• Salon du Tourisme Colmar (East). November
  11-13, 2005. 30,128 visitors in 2004

• Salon du Tourisme de Rennes (Britanny) January
  20-22, 2006. 39,854 visitors in 2005
• Salon du Tourisme de Lille (North) February
  03-05, 2006. 46,931 visitors in 2005
• Salon du Tourisme de Toulouse (South) February
  10-12, 2006. 44,000 visitors in 2005
• Salon du Tourisme de Strasbourg (East) March
  03-05, 2006. 16,274 visitors in 2005

Catalogue shows available for each fair at
special rate giving you the opportunity to reach
354,000 consumers
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TO CONSUMERS

• Monthly Newsletter
• A monthly newsletter is sent to over 450 French
  travel writers.
• Many articles have been published thanks to Visit
  USA Committees newsletter.
• Articles about festivals, hotel openings, special
  events
• Press Trips
• Visit USA has organized press trips in order to
  promote different aspects of the U.S.A.
• February 2004 to San Francisco and Phoenix
• May 2004 to Saint Paul-Minneapolis.

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TO CONSUMERS

• Audiotel (information phone line)
• information on entry procedures into the US (1)
• a general public line for questions
• possibility ordering brochures

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TO CONSUMERS

• Website created in 2000 and improvement in
  December 2004
• which resulted in a 74 increase for the 1st
  quarter 2005.

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TO CONSUMERS

• Website
• Consumers have a direct access to destinations
  website.
• Possibility to contact by email the Visit USA
• Monthly newsletters are available
• Possibility ordering brochures (see chart)

Jan 03
Jan 04
Jan 05
Feb 03
Feb 04
Feb 05
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www.office-tourisme-usa.com
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THE FRENCH MARKET IS AT YOUR FINGERTIPS THANKS
TO THE VISIT USA COMMITTEE - FRANCE
For further information, please feel free to
contact Visit USA Committee-France 7 rue de
Clichy 75009 Paris - France Phone
33-1-42-81-88-26 Fax [phone] Email
infos_at_office-tourisme-usa.com Website
www.office-tourisme-usa.com