Strategic Planning Committee

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Strategic Planning Committee

• What is Strategic Planning?
• Bergen Community College
• January 31, 2005

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Definitions Strategic Planning

• Process by which an organization envisions its
  future and develops the necessary procedures and
  operations to achieve that future.(Goodstein et.
  al., 1986)
• A systematic way to manage change and create the
  best possible future. (Sorkin, et. al., ND)
• A disciplined effort to produce fundamental
  decisions and actions that shape and guide what
  an organization is, what I does, and why it
  does it. (Bryson, 1988)

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Key Planning Concepts

• Process
• Future
• Assessment
• Alternative Strategies
• Decisions

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What is Strategic Planning?

• It is not tactical planning.
• It is not operational planning.
• Based on our values, mission, and vision, our
  strategic plan contains the over-arching
  initiatives that will drive the goals and
  objectives of all departments in the institution.

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Planning levels
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Stages of Planning Process
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1. Strategic Plan Appraisal
External Environmental Assessment
External Environmental Assessment
Strategic Issues
Strategic Issues
Vision
Vision
Mission
Mission
Program Opportunities
Program Opportunities
Internal Environmental Assessment
Internal Environmental Assessment
Values
Values
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2. Tactical Plan Options
Alternative Strategies
Strategic Appraisal
Operational Implementation
Resource Requirements/ Assessment
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Operational Plan Implementation
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Strategic GoalsExamples

• Evaluate programs and initiatives to ensure best
  practices
• Develop programs that respond to the needs of the
  community
• Improve campus capacity to respond to the needs
  of increasing enrollment
• Design and implement a comprehensive planning
  process
• All employees will contribute to student success

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Strategic, Tactical, and Operational Planning
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Elements of a traditional planning model

• Development of mission statement.
• Development of vision statement.
• Environmental scans.
• SWOT (Strengths, weaknesses, opportunities and
  threats)
• College or university-wide as well as
  programmatic analysis.
• Middle States Recommendations
• Development of strategic goals/initiatives
• Selection of initiatives to be funded by a budget
  committee.
• Assessment of initiatives
• Reporting of success and failures to college
  community

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Mission Statements

• Can you articulate your schools mission
  statement?
• Can others?
• How long it is?
• It is easily located on your web page?

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Mission Statements

• How to Write a Mission Statement
• (The Grantsmanship Center)
• http//www.tgci.com/magazine/98fall/mission.asp

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Environmental Scans

• SWOT
• Should be democratic and reflect a culture in
  which everyone contributes.
• Results should be gathered and organized by
  themes.
• External environmental assessment.
• International environment assessment.
• Five Year Enrollment History and Projections.
• Cite authorities and time specific.

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Example

• External Environmental Assessment
• Enrollment Services
• 1. International
• International student enrollment at United States
  colleges and universities reached an all-time
  high in
• Subsequent to 9/11, the following Patriot
  Act/SEVIS requirements have emerged(insert
  sources)
• U.S. higher education is a powerful magnet for
  foreign students in search of freedom(insert
  sources)
• Summary International students will continue to
  constitute a likely growing portion of the
  marketU.S. higher education markets can expect.