Sport

1
Sport The Media
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• Media are all the means by which information is
  delivered to you- books, newspapers, magazines,
  radio, TV, cinema and video, the internet.

3
Positive Effects

• Help promote sport.
• Create sports stars.
• More coverage more people get interested in
  sport (RWC 2003).
• TV coverage more sponsorship available.
• TV pays a lot of money to governing bodies for
  rights to broadcast the sport.

4
Drawbacks

• May foster the desire to win at all costs rather
  than enjoyment.
• Increases pressure on managers and clubs.
• Stars lose privacy.
• TV may force changes in sport.

5
Television

• They either show the full game or a highlights
  package.
• Highlights entertain and do not always show the
  game as it actually was.
• It is made more exciting by the use of close-ups,
  replays and interviews.

6
Newspapers

• Tabloids
• Go for sensational headlines
• Take a strong line of approval or disapproval
• Pay little attention to minority sport.

7

• Quality Press
• Have in-depth coverage and comment
• Do more thoughtful analysis
• Give more coverage to minority sports

8
Magazines

• Many different ones.
• Cover individual or mixed sports.
• They have articles about events, athletes and the
  latest sports equipment.
• Four, Four, Two
• Health and Fitness

9
Videos

• Very good media for learning as you can replay
  them again and again.
• You can video a performance and analyse it in
  detail and talk it over with your coach.

10
How sport benefits TV

• It is often shown at times when TV audiences are
  down (Saturday afternoon)
• Sports programmes are easier to make than dramas.
• Sport attracts sports fans to TV.
• It also attracts advertisers. TV chargers big
  money for businesses to advertise during big
  events (around 12m for 30 seconds a lot during
  Superbowl)

11
Broadcast Rights

• A TV company must pay for broadcast rights.
• This is payed to the sports governing body.
• It can buy exclusive rights to a live sports
  event, no one else can film it and then sell
  highlights on.
• They may just buy a few minutes to show as
  highlights.

12
Competition between TV Companies

• The increase in TV channels has made competition
  for broadcast rights fierce.
• The bids are getting even higher.
• 1999 Sky bid 137m to broadcast Premiership
  football.

13
Government Intervention

• Satellite and cable companies are ready to pay
  huge sums of money for exclusive rights to
  popular events such as Wimbledon, Olympics, etc.
• 1996 the government introduced the Broadcasting
  Bill that sets out events to which everyone with
  a TV set should have full access.

14
Pay-per-View

• You can now pay extra money to see a live
  sporting event.
• This is on top of your existing satellite/cable
  bill.
• It is only applied to very large sporting events.

15
Interactive TV

• By the end of the century most sports programmes
  will be interactive.
• You can switch camera angles, press buttons for
  information on players, and follow a player
  around a pitch.