The War on Tobacco Continues

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Indiana Tobacco Prevention and Cessation We
Save Hoosier Lives. We Save Indiana Money.
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• INDIANA, Maine, Maryland and New Jersey have
  emerged as the nations new leaders in tobacco
  prevention!
• Congratulations!

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What We Have Done

• Translated CDCs Best Practices into a real-world
  model for effective tobacco prevention and
  cessation
• Reached out to Hoosiers in every walk of life and
  involved them in tobacco control
• Secured funding for tobacco prevention and
  cessation that meets 90 of the CDC minimum
• Tripled the state tobacco tax

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What Do We Need to Do?

• We must constantly tell policymakers, business
  leaders, and community leaders
• What we bring to our communities
• Whom weve helped
• Lives were saving
• Money were saving the state

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ITPC Campaign Goal

• To inform multiple audiences of ITPCs
  statewide, comprehensive, coordinated,
  accountable tobacco control program in Indiana,
  accomplishments to date, and to build a case for
  public support of the efforts.

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Target Audiences

• Funded community, minority, and statewide
  partners
• Other funded partners
• VOICE/Indiana youth movement
• Press/media
• Unique groups not funded by ITPC, i.e. community
  decisions makers
• Public at large
• National partners

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ITPC Campaign Objectives

• Education on return on investment
• Gain maximum awareness of successes, programs,
  and partnerships
• Call to action for public to contact LOCAL
  community programs.
• Get every person impacted by ITPC to tell the
  story
• Put a face on the work we do
• Communicate - We Save Lives.
• We Save Money.

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WE SAVE LIVES!

• ITPC program is modeled after states like
  California and Massachusetts.
• We know this model works!
• ITPC program, funded at an adequate level, could
  be expected to reduce adult smoking by at least 1
  percentage point over its first five years!
• Fewer smoking Hoosiers, kids who never smoke is a
  healthier Indiana.

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WE SAVE MONEY!

• Research shows that the model we are using works!
• California - For every 1.00 invested in tobacco
  control, state saved 3.50 in smoking-caused
  health costs and an additional 6.00 in indirect
  smoking-caused costs, such as workplace
  productivity declines.
• Massachusetts - For every 1.00 invested in
  tobacco control, state saved well over 2.00 in
  reduced smoking-caused health care costs.

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THE MESSAGES

• Comprehensive tobacco control programs work!
• Kids are starting to smoke every day, and many
  will die as a result so we must keep our momentum
  going
• Tobacco companies have not changed (still
  targeting, still lying).
• Cancer, Heart, Lung, CDC, and voters support
  spending tobacco money on prevention.
• Legislators need to know what the programs bring
  to their constituents.

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ITPC Campaign Strategy Plan

• This is the schedule through February.
• We will add the months as we go.
• We must remain flexible! Timing is everything
  and opportunities will present themselves all
  along the way.
• Be on alert! There will be times when we all
  must respond.

• Each Regional Director will concentrate on
  the activities during a designated week as
  follows
• Jan. 26 Lori
• Feb. 2 Jack
• Feb. 9 Dan
• Feb. 15 Karen
• Feb. 23 - Nikki

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ITPC Campaign Strategy/Plan

• Grassroots outreach from funded community,
  minority statewide partners
• Communicate with your legislators through
  newspaper clippings, visits, invitations to
  events, letters, emails.
• Mobilize youth to have a strong presence and to
  communicate the messages through advocacy
  initiatives such as STICK IT.

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ITPC Campaign Strategy/Plan

• Brochure and Weekly Factoid
• Strategically plan to get the information/brochur
  e/factoids out to legislators, business leaders,
  community leaders and others.
• The information requires an EXPLANATION so make
  appointments, get on agendas and be prepared to
  explain the points in the materials.

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ITPC Campaign Strategy/Plan

• 3. Paid Media Campaign
• ITPC will enhance current campaign featuring
  Lorene, Pack A Day, other SHS ads, and create
  a new message focusing on fiscal/physical
  benefits for tv, radio and print.
• Partners can plan a Memorial Wall event to
  complement the paid media.

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ITPC Campaign Strategy/Plan

• 4. Earned Media
• Write letters to the editor.
• Highlight local accomplishments through media.
• Highlight local success stories (adults who quit,
  youth stories, impact of programs on the local
  community).

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We Save Lives!We Save Money!

• Cost and health consequences are at stake.
• Time to rally forces of partners
• Grantees
• Coalitions
• Media
• Youth
• Work in Progress campaign

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