Strategic Perspective

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Strategic Perspective

• Maj Gen Del Eulberg, P.E., F.SAME, USAF
• President
• August 24, 2007

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Agenda

• Historical Perspective
• Strategic Plan
• 2007- 2008 Focus Areas
• Society Issues
• Industry Issues
• Future Direction

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SAME Roots

• 1909 1919 Army Corps of Engineers published
  the Professional Memoirs, a service journal.
• The seeds for SAME were planted during WWI with
  the addition of civilian engineers to active duty
  forces.
• Following WWI, a group of regular officers wanted
  to maintain the spirit of cooperation developed
  during the war among the military and private
  sector engineers.

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SAME Contemplated

• In 1919, a Board of Officers met to consider the
  establishment of an Association of Engineers to
  promote the advancement of engineering and
  related profession
• A void existed between the efforts of the
  military, government and private industry
  engineering communities.
• Professional Memoirs did not fulfill the need to
  bring these communities together.
• Working collectively, these groups would satisfy
  the requirement to understand military
  engineering service during wartime.

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SAME Organized

• 1920 SAME organized initially to publish a
  magazine, The Military Engineer.
• Replaced Professional Memoirs
• Professional Memoirs assets transferred to The
  Military Engineer
• The Editor of the new magazine started to solicit
  membership in the new organization
• A group of Reserve and National Guard officers
  were invited to join the SAME Board of Officers
• New Board of Officers met to form a temporary
  structure for SAME and to elect temporary
  officers.
• Initial Membership of 3,500

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Move to Century House

• SAME was incorporated in the District of Columbia
  in 1924
• SAME HQ moved to Century House in Alexandria, VA
  in Oct.1980
• SAME has spent 150,000 in renovations in past 4
  years and has raised close to 300,000 to
  complete renovations
• Property valued at 1.5 Million

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Mission

• To promote and facilitate engineering support for
  national security by developing and enhancing
  relationships and competencies among uniformed
  services, public and private sector engineers,
  and related professionals.

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VISION

• To be a premier global engineering
  organization leading to the professional and
  personal growth of all members in support of
  military readiness and the development of
  solutions to national security challenges.

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Values

• Integrity
• Patriotism
• Public Service
• National Security
• Technical Competence
• Excellence
• Environmental Stewardship

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Goals

• National Security and Emergency Response
• Education Training
• Relationships
• Relevance
• Recognition

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SAME Member Demographics

• Private industry 13,415 (64)
• Federal Government 4,130 (20)
• DOD 3,710 (18)
• Non-DOD 420 (2)
• State/local Govt 420 (2)
• College Students 1,225 (6)
• Fully Retired 1,100 (6)
• Education/Non-Profit 160 (1)
• Unidentified 135 (1)
• TOTAL 20,850 (100)
• As of Aug 07

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Strategic Plan Process

• March Each Year Strategic Planning Workshop
• About 1/3 of Board of Direction participates
• Review Strategic Plan for Revisions
• Develop Focus Areas for New Presidents Term
• May Each Year Board Approves
• Focus Areas
• Recommended Changes to Strategic Plan
• June Each Year
• Focus Areas discussed in SAME News

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Situation Audit

• Communications face-to-face and IT (Web, VTC)
• Government and Private Sector Relationships
  Outsourcing and small business
• Participation in Professional Organizations
  Leaders encourage membership participation as
  mentoring
• Demographics DOD downsizing and industry
  consolidation
• Technical Competence Licensing and
  certifications
• Inter-Service and Inter-Agency Collaboration
  Joint war-fighting and installation solutions
• Whats missing?

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2007-2008 Focus Areas

• Provide enhanced service and value to military
  engineer community, including both Public and
  Private sectors
• Develop and implement programs and tools to
  enhance the value of SAME through continuing
  education programs
• Promote K-12 outreach programs that provide
  greatest value to the military engineer community
  for implementation by SAME Posts

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Strategic Plan Implementation

• Post Streamers aligned with SAME Goals and
  Objectives
• Measure accomplishments for Calendar Year
• Recognition important to Posts
• Successful Posts yields Successful Regions
• Society Medals and Awards
• Fellows Nominations
• SAME HQ and Board of Direction establish Focus
  Areas
• Senior Executive Group (SEG)
• Joint Engineer Training Conference Expo
• Regional Conferences

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Strategic Alliances
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Strategic Alliance Programs

• AEA Co-sponsor Engineer Dinner at West Point
• NSPE
• Ethics and P.E. Review Courses
• Webinars
• IFMA
• Certified Facility Manager (CFM) and FM Webinars
• Installation Management Panel at World Workplace
  (Annually)
• IFMA-SAME Federal Facilities Management Workshop
  (Sep 07)
• CMAA
• Pilot Certified Construction Manager (CCM)
  program
• Webinars
• SAME Panel at CMAA National Conference (Oct 07)
• TISP
• Hosting 2008 TISP Congress at Southwest-Rocky
  Mountain Regional Conference in Phoenix

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Prospective Alliances

• Design-Build Institute of America (DBIA)
• DBIA Certificate
• American Society of Civil Engineers (ASCE)
• Joint Student Chapters
• Readiness Training
• Green Building Council
• Leadership in Energy and Environmental Design
  (LEED) Certification
• American Association of Cost Engineers (AACE)

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SAME Challenges

• High OPTEMPO of uniform services results in
  reduced military participation
• Since the 1980s, military continues to downsize
• Work harder to retain and grow military
  membership
• Military and civil service leaders need to
  promote SAME via mentoring
• SAME must better utilize web technology to
  provide education and training
• What are other challenges are seen by Posts?

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Future Direction

• Continue strong Post organizations focused on
  Strategic Plan Goals and Objectives
• Recruitment Satisfaction Retention
• Focus areas
• Provide enhanced service and value to military
  engineer community, including both Public and
  Private sectors
• Develop and implement programs and tools to
  enhance the value of SAME through continuing
  education programs
• Promote K-12 outreach programs that provide
  greatest value to the military engineer community
  for implementation by SAME Posts

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Future Direction

• Continue support of Top Six values to members
• Customer satisfaction What does SAME do for
  me?
• Networking acquaintances, job opportunities,
  awareness of future military and government
  projects, prof. develop.
• Programs appeal to members of all ages and
  professions
• Professional development awarding PDHs to
  support members state certification requirements
• The Military Engineer SAMEs News keep relevant
  and interesting for all ages and professions
• Involvement provide leadership opportunities
  (committees, officers, directors)

2006-07 AOF Membership Strategic Assessment
Implementation Report
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Future Direction

• Continue to improve support from HQ to Regions
  Posts
• Basics (membership, cont. edu.,
  communications.)
• First class regional and national conferences
• Maintain financial strength
• Partner with other professional associations to
  benefit SAME members
• Provide high quality print publications and
  electronic communications to members
• Expand continuing education opportunities on high
  priority DOD areas of interest
• Continue on a path of continuous improvement

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You are now part of SAME Leadership
- Listen, Learn, Lead!- Decide to make an impact