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• PROMOTING TECHNOLOGY TO INDUSTRY

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Technology transfer objectives

• enhance commercial value of invention
• promote technology to partner / investor
• identify and secure the  ideal  licensee
• create a win / win relationship otherwise no
  deal!

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Technology transfer options

• Public domain

Co
Collaboration / license
Co
RD Centre
license
Products /services
NewCo
license
Co Service contract
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Summary of steps

• recording the invention
• conducting a preliminary assessment
• understanding the Laboratorys and Companys
  objectives
• identifying potential collaborators / licensees
• promoting the technology to industry

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Record the invention

• complete PSIA  form 1  to
• establish inventorship
• establish ownership
• summarize invention

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Preliminary assessment of invention

• Review invention
• assess patentability
• assess commercial value
• develop selection criteria and establish
  promotion strategy
• Is a SWOT analysis required?

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SWOT brainstorming exercise

• Strengths, weaknesses, opportunities, threats
• A diversified group
• Rules of engagement
• The exercise
• Follow-up
• Other option business school

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Laboratorys technology transfer and licensing
objectives

• transfer technology to Canadian Company
• disseminate certain information to public domain
• generate royalty / contract revenue
• develop RD collaboration
• protect and control IP
• access and share improvements
• recognition for inventors / innovators and Lab
• generate awards for inventors / innovators
• opportunity for staff training
• attract new employees

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Companys licensing-in objectives

• maintain investor confidence
• maintain firms competitive edge in global
  markets
• increase sales revenue, market share and profits
• maintain high ROI improve efficiency, reduce
  costs, address new opportunities
• invest in new or improved processess, products,
  equipment, facilities and people
• options in-house RD, contract RD (lever ,
  unique expertise), licensing-in, acquisition or
  merger
• reduce technical and commercial risk

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Identifying potential licensees

• complementarity and synergy between firms
  products / services and licensed technology
• capacity of firm to exploit technology i.e.
  management, financial, marketing / sales,
  technical, manufacturing, support
• cognizant of Labs tech transfer and licensing
  objectives
• trust, respect and commitment
• sources inventor, industrial data bases,
  personal network, associations, IRAP

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Disseminating the technology to industry via

•  Lab portal  disseminate the technology and
  IP portfolio via Labs Web site
•  shotgun  tech brokers, conferences,
  scientific trade journals, technical publications
•  rifle  identify and target key executive
  within a company

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The Rifle approach

• Cover letter
• Business Opportunity Document (BOD)
• business opportunity
• technology
• products / markets
• technology transfer possibilities
• contact

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When a potential licensee expresses interest

• provide additional information, issued patent,
  samples, etc (public domain)
• sign a non-disclosure agreement (NDA), provide
  additional information and meet
• retain trade secrets i.e.  black box 
• convey your tech transfer and licensing
  objectives
• request a business proposition

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Negotiating the license Key Success Factors
(KSF)

• cutting edge technology that creates a business
  opportunity
• top notch  jockey and horse 
• transparent and open communication
• reasonable and flexible TCs
• trust, respect and long term commitment
• perseverance and luck!

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Industrial Research Assistance Program
(IRAP)1-877-994-4727http//irap-pari.nrc-cnrc.
gc.ca

• Phone

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