Does your marketing suck? - PowerPoint PPT Presentation
Title:
Does your marketing suck?
Description:
#106 - In this episode, Travis talks to Mark Stevens, founder of MSCO, a marketing company with the goal of improving people’s business through effective marketing and exposure of your business. He is also the author of the best-selling book, Your Marketing Sucks, which has helped open the eyes of thousands of business owners to the reality of successful marketing in today’s competitive market. Mark and Travis share valuable insight in how to market and advertise your business to gain better exposure and recognition from your target audience. They also point out the importance of investing on marketing for your business and most importantly tracking it to see its effectivity, with the goal of reaching out to your customers and giving them the value which would make them customers for life. Mark also shares his key components to running a successful marketing campaign. – PowerPoint PPT presentation
Number of Views:27
Updated: 12 August 2014
Slides: 13
Provided by:
EntrepreneursRadio
Category:
How To, Education & Training
Tags:
Title: Does your marketing suck?
1
Does Your Marketing Sucks?
- KEY ELEMENTS
- you need to know about marketing
Podcast available at TheEntrepreneursRadioShow.com
for full interview with John Michael
Morgan (author of Brand Against The Machine)
2
MARKETING IS BUSINESS
- The only legitimate goal of marketing is to grow
revenue - It doesn't have to be anything else.
3
True Power and Value of Marketing
- Our focus should always be on growing our
business - True creativity is on the part of business people
4
What is advertising?
- Advertising is not about witty jingles,
- Or about funny billboards,
- Not about the latest trends and all those other
things. - Advertising is about quantifying the efforts
- It's about making the phone ring
5
When is advertising effective?
- When your tracking the lead sources
- When your tracking the conversions
- When your tracking it all the way down into the
cycle - All the way to the point of sale
6
KEY ELEMENTS in running a successful marketing
campaign
- You need to be provocative
- Your message is important
- The quality of the message should be
provocative, strong and compelling
7
KEY ELEMENTS in running a successful marketing
campaign
- You need to have integration of elements
- The integration is critical
- After having a provocative message you need to
have a provocative spot. A landing page. How do
you drive them to your website?
8
KEY ELEMENTS in running a successful marketing
campaign
- You need to deliver a good product or service
- Why? Because that's what reinforces the sale.
9
What is a product that generates sales?
- A product that people dont even know they can
have - A product which will make people fall in love as
soon as they see the product - Companies have to make a transition from like to
love
10
When does a product generates sales?
- WHEN PEOPLE ARE OFFERED A PRODUCT THAT THEY WOULD
LOVE - PEOPLE DONT BUY OKAY TWICE
- THEY ONLY BUY WHAT THEY LOVE
11
Key elements in running a successful marketing
campaign
- The element of surprise is important in all of
business
12
THE ENTREPRENEURS RADIO SHOW Conversations with
Self-made Millionaires High-level
Entrepreneurs that Grow Your Business a
production of Rock Star Entrepreneur
Network www.rockstarentrepreneurnetwork.com
