social media video

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YouTube How to Tell Your Story
YouTube How to Tell Your Story
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• Founder/Owner Lisa Marie Wark Assoc.
• President BuyYourApp.com
• Founder/President Revage Medical Spa, LLC
• Medspas.com
• Principle Glow Spa, LLC
• SVP Marketing Century Wellness Clinic
• SVP Marketing Cancer Screening Treatment
  Center of Nevada

Affiliated Associations
Member International Spa Association
Founding Member Medical Spa Association
Public Member Nevada State Board of Dental
Examiners
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YouTube How to Tell Your Story
YouTube Telling Your Story
The Stats
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YouTube How to Tell Your Story
YouTube Telling Your Story
Why use it?For the visual learnersSearch
Engine Optimization  
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Why YouTube?hy video marketing?

• Google owns youtube!
• vital element of any successful marketing
  strategy
• very important in search-engine-optimization
  (SEO)
• increases conversion rates
• provides variety of content some people prefer
  to read, some prefer to watch
• remain an authority in the field
• makes your marketing personal
• connect to patients and potential patients
• adds dynamic elements to your website

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YouTube Telling Your Story.
How to use it?Post at least quarterly share
other Youtube content monthly.Invest in a video
camera, hire a video production company, or use
"photo-based" video software.How-to tutorials,
video tours of your office, event wrap ups.Post
videos as "replies" to already existing and
related content.Integrate into your blog with
embed feature.
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YouTube Top Ten Tips
YouTube Top Ten Tips
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YouTube Tips 1

• Create and Customize Your Channel

• Setup and Brand your YouTube channel
• Customize the color to match the look and feel of
  your business

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YouTube Tip 2

• Optimize Your Videos for Local Search

• Add keywords to the description box
• Make sure the title of your video contains a
  keyword
• Place your local phone number in the title of
  your video

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optimize your youtube channel

• How to get people to watch your videos
• title and title tags
• description
• keywords
• call to action
• include video tags before making it live, i.e.
  keywords relevant to your topic

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YouTube Tip 3

• Avoid Annotations Overuse

• Annotations allow you to add comments to your
  video footage
• Dont over do it as it can ruin concentration and
  turn some viewers off

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YouTube Tip 4

• Do Not Neglect Your Channel

• Do not let your channel go unattended for an
  extended amount of time
• Create new videos on a consistent basis to draw
  more and more local consumers to your channel

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YouTube Tip 5

• Get Rid of Offensive Comments

• Delete any comments below your video that are
  offensive
• Viewers could be hold it against your business
  even though the theyre not your fault

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YouTube Tip 6

• Engage With Others

• Dont just post videos on YouTube View and
  comment on other videos related to your industry
• Also respond to comments made on your videos

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YouTube Tip 7

• Organize Your Content

• Separate your videos by categories to make them
  more user-friendly
• Place older content in one lump
• Give folders creative names to grab viewers
  attention

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YouTube Tip 8

• Pay Attention to Tags

• Videos are categorized based on tags so add the
  proper tags to your videos
• Tags draw targeted viewers to your videos
• Do some research to see what keywords would be
  best as tags

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YouTube Tip 9

• Promote Your Videos

• Promote your videos to send as much traffic as
  possible
• Use social media and blogs to get more eyes on
  your videos

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YouTube Tip 10

• Use Analytics Tools

• Monitor the progress of your views
• This will help you improve your approach and get
  more viewers

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CASE STUDIES
VIDEO CASE STUDIES
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Good vs bad videos

• subject is in focus
• full frame
• high definition
• bottom 3rd
• consistent branding
• aesthetically pleasing
• not looking in camera

• low quality
• not full frame (black bars)
• bottom third is out of date
• too much clutter
• looking straight at camera
• natural lighting
• audio device is in shot

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video branding
Consistency is the key to branding in videos.
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Dr. Reath Truth-O-Meter
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Dr. Reaths Videos

• CONS
• Lighting Problems
• Audio Problems
• Not Scripted
• Not shot High-Definition

• PROS
• Cross Markets on Social Platforms
• Short to the Point
• Series of Videos
• Consistency
• Creating a Brand
• Call to Action

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Video Problems
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Where could we improve?

• Lighting Problems
• Audio Problems
• Not shot in High-Definition
• Not Engaging
• Not scripted
• No B-Roll
• No Concept Show NOT Tell

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Viral Video
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Why is it Good?

• Garnished 6 Million Hits in 2 Days
• Why is this a Viral Success?
• What is the Emotional Pull?
• What are the Producers trying to elicit?

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Successful Video Marketing

• Creative Content Content is King
• Concept Story Telling Sequence of Story
  Telling
• Time of the video is 220
• Proves to speak about the unspeakable
• Defined Target Market Purchasing Profile
  Conversation Starter, Targeted to mothers and
  female teens
• Call to action was missing But we dont know the
  different platforms as to where this was intended
  to be shown.

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BEST PRACTICES

• Incorporating videos into your marketing
  campaign
• upload videos to youtube
• promote your video on social media
• every video should be optimized
• embed video throughout your website
• think about series of videos
• check viewed stats and youtube analytics to
• learn what your customers like
• create playlists of similar videos