Importance Of Mobile Friendly Site In 2015

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Importance of Mobile Friendly site in 2015
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Why Importance of SEO for Mobile
In the last few years, Google has been
communicating the need for mobile ready sites.
Forward-thinkers are already reaping the benefits
of creating a mobile-friendly website. If your
company hasn't taken the plunge, Google has
publicly stated its intent to make
mobile-friendly websites standout in its search
results, which may lead to a new ranking factor.
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Here are a few statistics that reveal the
importance of mobile usage in online behaviors

• In 2014, mobile traffic (search and apps
  combined) exceeded desktop traffic
• There are approximately 2 billion desktop
  computers in the world and more than 5
  billion mobile devices
• Mobile searches are expected to surpass
  desktop searches in 2014
• In the USA, 94 of people with smartphones
  search for local information on their
  phones.

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How Googles Mobile-Friendly Labels Are Affecting
Search Ranking?
In order to encourage website developers to come
up with sites that are mobile friendly, Google
has been punishing sites for some time that does
not deliver a good mobile user experience. Google
is even implementing certain subtle changes to
their SERP policies to improve overall
consistency in web design across platforms. In
November this year, Google officially launched
its mobile-friendly labels and is currently
experimenting by rewarding mobile friendly sites
with improved ranking.
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Recent Updates Launched By Google To Aid The
Development Of Mobile Friendly Sites
Search engines are putting emphasis on
cross-device strategies and especially
mobile-friendly experiences. Most recently, this
has come with the official launch on November
18th of mobile-friendly labels in search
results.
The first step is to determine if your website is
adapted for mobile usage. You can use Googles
new Mobile-Friendly Testing Tool to understand
how your website performs on mobile devices. The
tool lets you know how Googlebot (Googles main
web crawler) sees your page and reasons why it
may not be optimized for mobile. It will also
refer you to resources to learn how to fix these
issues and create a mobile-optimized website.
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Recent Updates Launched By Google To Aid The
Development Of Mobile Friendly Sites
Both the Mobile-Friendly Testing Tool and the new
Mobile Usability Report tool in Google Webmaster
Tools can give you more details about how to
optimize your website for mobile. The Mobile
Usability Report tells you exactly what are
problematic elements and on which pages such as
viewport configuration, elements that are too
close together, fonts that are too small or
issues with flash usage. You can find it in
Google Webmaster Tools under the Search Traffic
tab.
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Recent Updates Launched By Google To Aid The
Development Of Mobile Friendly Sites
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Conclusion
Mobile traffic is growing at exponential rates
and the steps Google has taken is a clear
indicator that every company must have a mobile
strategy. Google's recent tests, like mobile
icons, may not become standard in the search
results. However, it is clear that having a
properly optimized site for mobile search is not
optional anymore. Always consider what Google's
ultimate goal is, a quality user experience, and
make sure your website is built with that very
goal in mind.
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