Content Marketing

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What is ?
Content Marketing
Content marketing is a marketing technique of
creating and distributing relevant and valuable
content to attract, acquire, and engage a clearly
defined and understood target audience with the
objective of driving profitable customer action.
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Why Content Marketing?
Generate Targeted Traffic
Increase Audience Reach
Build TRUST
Engage Audience

Increase on-the-spot Conversion
Build Connections Relations
Increase word of mouth
Help Prospects understand You
Provide Thought Leadership
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How content is distributed?
87
of B2B marketers use Social Media to distribute
content.
CMI
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Content is KING.
- By Bill Gates
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