MKT 578 Instant Education/uophelp

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MKT 578 UOP Course Tutorial

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MKT 578 UOP Course Tutorial

• MKT 578 Entire Course

• MKT 578 Week 1 DQs

• MKT 578 Week 1 DQs
•  MKT 578 Week 2 Public Relations Learning Team
  Project Problem Framing Paper
•  MKT 578 Week 2 DQs
•  MKT 578 Week 3 Learning Team Reflection
•  MKT 578 Week 3 Individual Assignment Public
  Relations Stakeholders Paper

• Week 1 DQ 1
• Public relations is sometimes be viewed as the
  process by which and organization's reputation,
  products and services are enhanced or maintained.
  Similarly, marketing often serves to enhance an
  organization's reputation, products and services.
  In what ways can we distinguish public relations
  from marketing?
• Week 1 DQ 2

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MKT 578 UOP Course Tutorial

• MKT 578 Week 2 DQs

• MKT 578 Week 2 Learning Team Project Problem
  Framing Paper

• Week 2 DQ 1
• Describe the role of marketing research as it
  pertains to public relations. Compare and
  contrast primary and secondary research. Is one
  more important than the other to public relations
  professionals and their efforts? Why do you think
  so...or why not?
• Week 2 DQ 2
• What do you understand internal and external
  stakeholders to be, when considered from the
  perspective of the Public Relations profession?
  How would you determine how to classify a
  stakeholder as internal or external? Provide an
  example of your classification process from your
  company or another organization with which you
  are familiar and share your rationale.

• Resource University of Phoenix Material Public
  Relations Learning Team ProjectWrite a paper
  between 1,050 and 1,400 words in which you
  describe your approved organization and a problem
  or opportunity currently confronting it.Discuss
  the role that public relations appears to play
  within your selected organization, as well as its
  importance in the organizations overall
  promotional mix. Be sure to do the
  followingProvide a brief background of the
  selected organization, including its products,
  services, and customers.

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MKT 578 UOP Course Tutorial

• MKT 578 Week 3 DQs

• MKT 578 Week 3 Individual Assignment Public
  Relations Stakeholders Paper

• Week 3 DQ 1
• What are the ethical responsibilities of public
  relations professionals? How important is the
  ethical component of the practice of public
  relations and how does a PR practitioner
  determine what is ethical and what is not?

• Resource Week Two Problem Framing PaperUse the
  public relations campaign that is the subject of
  the Learning Team project introduced in Week Two
  as a reference.Write a paper of 1.050 to 1,400
  words describing in detail the full, specific
  array of internal and external stakeholders
  (publics) affected by the campaign.

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MKT 578 UOP Course Tutorial

• MKT 578 Week 3 Learning Team Reflection

• MKT 578 Week 4 DQs

• Discuss this weeks objectives with your team.
  Your discussion should include the topics you
  feel comfortable with, any topics you struggled
  with, and how the weekly topics relate to
  application in your employment field.
• Prepare a 350- to 700-word paper detailing the
  findings of your discussion.

• Week 4 DQ 1
• Why is feedback critical to the communications
  process? What common mistakes do most people make
  when they communicate and what must PR
  professionals do to insure they receive the
  feedback they need to continue to work towards
  mutual understanding?

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MKT 578 UOP Course Tutorial

• MKT 578 Week 4 Individual Assignment Ethical and
  Legal Issues Paper

• MKT 578 Week 4 Learning Team Reflection

• Resources The Practice of Public RelationsUse
  available outside research sources from the
  library and the web to select a company,
  organization, or government entity that has had
  to use public relations to address a serious
  problem or crisisthat emerged unexpectedly. The
  events described should have occurred within the
  past 10 years.

• Discuss this weeks objectives with your team.
  Your discussion should include the topics you
  feel comfortable with, any topics you struggled
  with, and how the weekly topics relate to
  application in your employment field.Prepare a
  350- to 700-word paper detailing the findings of
  your discussion

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MKT 578 UOP Course Tutorial

• MKT 578 Week 5 DQs

• MKT 578 Week 5 Learning Team Project Public
  Relations Planning Paper

• Week 5 DQ 1
• he Internet offers numerous advantages for
  conducting public relations activities. Describe
  at least two of these advantages and discuss how
  these approaches differ from traditional methods.
• Week 5 DQ 2
• Social media 2.0 is all about interactivity and
  developing relationships. In what ways have
  social media sites increased the ability of
  companies to create relationships with their
  publics? What specific social media sites are you
  familiar with and/or do you use regularly and how
  do you see these specific facilitating Public
  Relations efforts, if at all?

• Resources University of Phoenix Material Public
  Relations Learning Team Project Week Two Problem
  Framing PaperWrite a paper of 2,100 and 2,450
  words describing your proposed public relations
  plan based on the organizational scenario
  described in the Week Two Problem Framing
  Paper.The Public Relations Planning Paper should
  include the followingThe objectives that the
  public relations campaign is expected to
  achieveThe organizations internal and external
  publics

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MKT 578 UOP Course Tutorial

• MKT 578 Week 6 Learning Team Project Public
  Relations Plan PAPER

• MKT 578 Week 6 Learning Team Project Public
  Relations Plan Powerpoint

• Resources University of Phoenix Material Public
  Relations Learning Team Project Week Two Problem
  Framing Paper Week Three Public Relations
  Stakeholders Paper Week Five Public Relations
  Planning PaperPrepare a plan of 3,500 to 5,000
  words based on the organizational scenario
  described in the Learning Teams Weeks Two and
  Five assignments, as well as the Individual
  assignment for Week Three. This assignment
  incorporates the prior three project
  installments, while integrating new information
  relevant to developing and implementing a public
  relations response or campaign for the selected
  scenario.

• Three Public Relations Stakeholders Paper Week
  Five Public Relations Planning PaperAdditionally,
  create and submit a 15- to 20-slide Microsoft
  PowerPoint presentation that includes detailed
  speaker notes that illustrate how the material
  would be delivered to an audience based on the
  organizational scenario described in the Learning
  Teams Weeks Two and Five assignments, as well as
  the Individual assignment for Week Three. This
  assignment incorporates the prior three project
  installments, while integrating new information
  relevant to developing and implementing a public
  relations response or campaign for the selected
  scenario.

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MKT 578 UOP Course Tutorial
For more course tutorials visit www.uophelp.com