Writing for website visitors in 2016

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Writing for website visitors in 2016
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• Writing search engine optimized content is a
  challenge for every business. In order to rank
  well in the search engines, content has to be
  high quality, relevant and fresh. Copywriting for
  SEO is a skill every entrepreneur can learn over
  time, and with practice. Be as that may, SEO is a
  cost effective way to do digital marketing and
  every business should view the effort as time
  invested wisely.

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• Apart from better search engine visibility, SEO
  copywriting gives consumers what they want. If
  they want knowledge, opinions and valuable
  insights, great content can deliver that in an
  engaging way.

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Copywriting for SEO rules for success

• Before you start writing content for your
  business, remember to check the SEO copywriting
  rules for success. Invest your time in content
  wisely and it will help your business gain
  momentum in just a few months.

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SEO Copywriting Rule 1 Write for your target
audience

• Identify your target audience and create your
  content to please them. Great SEO copywriting is
  about engagement and you should aim for topics
  that are popular within your demographic. For
  instance, if you have a medium frame camera
  business, you should firstly identify the target
  audience (age/gender and income level) for your
  cameras.

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• Then, you can research long tail phrases and
  popular questions about medium frame cameras
  address those in your blog/website and even
  create video tutorials for proper camera usage.
  By showcasing your knowledge of medium frame
  cameras, your audience will grow to trust you.
  Writing for your audience is key to SEO
  copywriting.

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SEO Copywriting Rule 2 Write with expertise

• Taking the example of the medium frame camera
  business, do you have expertise to offer your
  prospective customers? How can you show this
  expertise through SEO copywriting?

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• There are many forms of content to showcase your
  expertise ebooks, YouTube tutorials, Quora
  answers, down-loadable guides and even active
  posts in photography forums. The more
  authoritative your voice becomes, the better you
  can rank on search engines. You may even earn
  high quality back-links from other authoritative
  websites.

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SEO Copywriting Rule 3 Add visual elements

• GIF, rich media, video and infographics are more
  engaging than plain text. Be sure to write the
  alt-description with your SEO keywords for all
  your visual content and format these in the
  optimal size/resolution for social media and
  mobile devices. To learn more about creating
  great visual content, read here.

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SEO Copywriting Rule 4 Keep it fresh or evergreen

• Finding the trending topics to write about is
  important in SEO copywriting. Your audience loves
  topics that are fresh to them. They want to be
  able to apply the knowledge you share. In
  addition to being fresh, your content has to stay
  relevant to your business. This will help you to
  display your expertise and include those long
  tail keywords.

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SEO Copywriting Rule 5 Promotion is just as
important

• Many entrepreneurs start to promote their content
  even before it has been created! Promotion and
  distribution of your content is just as important
  as creating them. You need to compete with many
  other SEO copywriters so the best way is to get
  them in front of your target audience.

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• Social media and collaborator websites are great
  channels for content promotion. You need to keep
  track of the traffic flowing back from those
  channels and measure the conversions as a result
  of promoting on them.

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SEO Copywriting Rule 6 Write for human
understanding

• The crux of great SEO writing is helping humans
  with their search queries. What is the searchers
  intent and how does the context tie in with their
  search? Search engines want to generate the most
  relevant results so make your writing relevant to
  humans.

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• Semantic SEO improves search accuracy by
  understanding the searchers intent and context
  of their search. It digs out the answers to the
  questions that searchers want to ask. What will
  your searchers ask in order to arrive at your
  website? 

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SEO Copywriting Rule 7 Work closely with UX

• Work with the website developers to improve user
  experience(UX) and search for your website
  visitors. Collaboration with the UX designers
  starts from the structure of the website
  establish similar goals towards acquiring and
  retaining website visitors. How will copywriting
  fit into the structure of the website? Will it
  conflict with the style of the website? These are
  issues to address from the HTML/CSS stage.

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