Some Social Media Mistakes You Should Stop Doing Right Away

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Some Social Media Mistakes You Should Stop Doing
Right Away

• By Nitin Khanna

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• There are a lot of pluses of a having social
  presence of your business. You have better
  chances of connecting and building a relationship
  with your customers, prospects and those that
  want to get the latest news from you. So, the
  perks are many, but few downsides are also
  associated. In this case, there are some risks
  that you should be aware of when using social
  media for your brand.

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• There is no other social environment or marketing
  area that causes anxiety more than social media.
  On both personal and professional levels, social
  media is associated with the compare-and-despair
  effect, fear of failure, fear of missing out and
  more.
• Lets learn a few social media things, that you
  should stop doing right now!

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1. Low or no engagement with your followers

• A large number of companys social media accounts
  ignore their followers. They post the content
  while ignoring those that shows engagement. This
  means that when someone comments on companys
  social posts or even tweets them, the company
  wont answer and overlook it as if they had not
  seen it. This portrays to their audience that the
  brand doesnt show interest in engaging with its
  audience.
• Engage with your followers even more
  successfully, as it doesnt take much to reply
  and you may receive more engagement and see your
  follower base, because it shows your care about
  your audience.

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2. Focusing solely on sales

• The followers do not like to be sold to every
  single post you publish. But if you want them to
  be, then you must do something amazing. The
  bigger names out there arent selling in every
  social post they publish. They follow the 80/20
  rule. 80 times they provide useful tips,
  guidance, engage with their customers and then,
  of course, 20 times the sales posts every now and
  then.

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3. Stop posting

• Start conversations instead.
• Do not focus on the methods of keeping your
  social streams fresh. In its place, start
  concentrating on what you are saying and how to
  actually get in front of the right audience. Your
  brand should spend 80 of efforts in conversing
  with key individuals online instead of posting.

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4. Ignoring negative feedbacks

• Simply stop ignoring negative feedback if you
  want to see success on your social media
  profiles. Ignoring negative feedback could lead
  your company going viral for the wrong reasons.
  Eliminating customers misunderstanding can help
  your brand maintain a good reputation.

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5. Stop trying to be everything to everyone

• If you do not get time to manage Facebook,
  Twitter, Pinterest, Instagram and Google plus,
  then dont stress. Rather select one or two
  networks you like and hire the resources to
  manage it well. Pay emphasis on the quality
  rather than quantity, as it can better pay you
  back.

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Conclusion

• So, it is important that you rightly utilize the
  social media platforms for your business, as this
  can bring a huge benefit for your brand. Just
  stay aware to avoid the mistakes and adopt
  healthy practices.

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Thank You!

• For any insights or concerns regarding Digital
  Marketing, contact me on any of my social media
  accounts