Location based mobile advertising

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Location Based Mobile Advertising

• Need of Todays Market

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what is location-based mobile advertising?

• Location-based mobile advertising revolves around
  the fact that wherever we go these days we always
  carry our smart phones with us. And most of us
  quite readily share our location data with the
  different apps that we use.
• This creates an opportunity for the advertiser to
  personalise their communication to people based
  on their real-time location.
• Using a persons real time location, traced from
  their mobile device, advertisers can send
  different messages to people depending on the
  location where they are.

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How is it effective?

• Lets take a glimpse on the detailed reasons
• 1. Personalization
• We all are aware of the fact that personalised
  messages to fetch far more engagement than that
  of their generic counterparts, and location-based
  mobile advertising is no different.
• By personalising ads to users based on their
  real-time location, mobile advertising networks
  are more likely to show us something relevant.
• There is simply no sense in making random offers
  to people in the pray that they might want
  exactly what youve got. Figuring out what is
  their interest in and then personalising your
  message is far more productive approach.
• Location tracing data facilitates you to do that.
  You can make offers based on real-time location
  of the users.

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2. Accurate Timing

• One of the biggest strengths of location-based
  ads is that they are bang on time. As the
  location data is served in the real time, there
  are higher chances for brands to target people at
  that particular time.

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3. Its targeted

• Gone are the days of generic display ads. Today,
  with the amount of data that are available for
  marketers and that too with an ease there is no
  reason not to target your messages.
• According to a survey (IIMC, Delhi), 56 of
  people said that they block the ads from an
  advertiser as they are irrelevant for most of the
  time. If a mobile advertising company sends
  properly targeted advertisement, they are more
  likely to be relevant, reducing the possibility
  to be blocked or ignored.
• Better ad targeting results to less time and
  money invested on spreading your message to
  people who literally couldnt care less about it.

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