How Geofencing Advertising Company Works?

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How Geofencing Advertising Company Works?
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• Geofencing is a location-based service in which
  an app or other software uses GPS, RFID, Wi-Fi or
  cellular data to trigger a pre-programmed action
  when a mobile device or RFID tag enters or exits
  a virtual boundary set up around a geographical
  location, known as a geofencing. Geofencing
  advertising company is like dropping a pin at a
  very specific location. It allows you to target
  users who are within a certain radius of exactly
  where that pin lands.
• Using mobile geofencing process, you can target
  users who have visited specific locations, and
  then we can retarget the ones who clicked on one
  of your ads. As digital marketers, we are always
  looking for the next best thing. Our clients are
  too! But just because something is the next
  thing doesnt always mean its the best thing
  for your business. Thats why its important to
  be strategic about which types of digital
  marketing tactics and channels are used to grow
  your business.

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• For those who are new to the world of digital, it
  may be hard to navigate all the different types
  of digital marketing tactics, so we thought wed
  start off with one that weve received quite a
  few questions about lately Geofencing.
• To make use of geofencing advertising company, an
  administrator or developer must first establish a
  virtual boundary around a specified location in
  GPS or RFID-enabled software. To do so, the
  fence must be specified using APIs (application
  programming interface) when developing the mobile
  app. This virtual geofence will then trigger a
  response when an authorized device enters or
  exits that area, as specified by the
  administrator or developer.

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• Geofencing can be used in many different ways.
  Here are some examples of how marketers in
  various geofencing advertising company works with
  different businesses
• Retail Sending promotional messages as shoppers
  pass by a store to drive
• Automotive Retargeting users that have visited a
  car dealership (yours or competitors).
• Coupons Proving the ROI of coupons using
  location data to track store visits initiated by
  coupons.

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• Airline Upselling flyers with fast-track
  services as they walk in the airport
• Mobile payments Reminding users of places where
  they can pay as they visit them.
• Hospitality Capturing feedback shortly after
  visitors step out of the hotel.
• Travel Enriching user profiles with traveling
  history to supercharge future targeting.
• Dining reviews Suggesting a list of popular
  dishes to a guest who visits a particular
  restaurant.

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Contact Us

• Copley Advertising
• Located Brookline Massachusetts United States
• Phone no. 1 617-651-2249
• Website www.copleyadvertising.com