On Page Optimization

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ON PAGE OPTIMIZATION
Published By Sweta Ghumare Murumkar
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It is the process of optimizing a website that
includes on site work like Writing Title,
Content, Meta Tag, ALT Tags, and Description
along with ensuring web pages design and code
that can be indexed and crawled by search engines
only.
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ON PAGE OPTIMIZATION FACTORS

• Start title tag with your keyword The closer
  the keyword is to beginning of title tag, the
  more weight it has with search engines.
• Add modifiers to your title Add modifiers mean
  start with best, 2018, help you rank for
  long tail versions of your target keywords.
• Wrap your title in lth1gt tag
• SEO friendly URLs Avoid ugly URLs
  effitness,3456/time.com, make your page url
  short and keyword rich, short URL better rank.
• Dazzle with multimedia Engaging images, videos,
  and diagrams can reduce bounce rate increase
  time on site,

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6. Wrap subheading in h2 tags Include your
target keywords in at least one subheading. 7.
Responsive Design Google started penalizing
mobile unfriendly sites in 2015. 8. Use outbound
link Outbound links to related pages is a
relevancy signal that helps Google figure out
your pages topics. 9. Internal Links Add 2-3
internal links to every post. 10. Boost site
speed Site should load in few second it is
very important ranking factor. 11. Sprinkle LSI
keywords LSI keywords are synonyms that Google
uses to determine pages relevancy ( possibly
quality). Sprinkle them onto every posts.
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1. Image optimization Make sure image file names
   include your target keywords and your target
   keyword is part of your image ALT text.
2. Use Social Sharing buttons Social signals may
   not play a direct role in ranking your site. But
   social shares generate more eyeballs on your
   contacts .
3. Longer Content Tends to rank significantly
   higher on Google first page.
4. Drop Keyword in First 100 words.
5. Boost dwell time Google uses dwell time to
   size up your contents quality. Increase your
   average dwell time by writing long, engaging
   content that keeps people reading.

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17. Quality content Even tough search engines
have no direct way of determining quality, they
have in direct methods. 18. Encourage blog
comments Sites with lots of high quality blog
comments get a slight edge in Googles search
results.
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