Overview of Digital Marketing

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INTRODUCTION
DIGITAL MARKETING
www.optimozit.com
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What we are going to learn?

• What is Digital Marketing?
• SEO
• PPC
• Email Marketing
• Content Marketing
• Local Business Marketing
• Social Media Marketing
• Affiliate Marketing

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Digital Marketing
Digital marketing is the marketing of products or
services using digital technologies, mainly on
the Internet, but also including mobile phones,
display advertising, and any other digital medium.
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Search engine optimization
SEO is the process of giving your website or a
web page the high visibility in a search engines
organic results. A website which appears in the
top of the search results list will get benefited
from the potential client looking out for
services. The average customer always refers to a
search engine such as Google, Yahoo or Bing
whenever they have an immediate requirement for a
product or service.
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PPC (Pay Per Click)
PPC stands for pay-per-click, a model of internet
marketing in which advertisers have to pay some
amount of money each time one of their ads is
clicked. Essentially, its a way of buying visits
to your site, rather than attempting to earn
those visits organically. Search engine
advertising is a standout approach to PPC. In
this, advertisers need to bid for ad placement in
a search engines supported links.
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Email Marketing
Term Email marketing is generally used when we
send commercial message to the group of people
using email. In other words we can say, every
email sent to a potential or current customer
could be referred as email marketing. Sending
advertisement, request business, or solicits
sales or donations and many more are comes under
Email marketing, its intended to build brand
awareness, loyalty and trust among the people.
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Content Marketing
Content marketing is a strategic marketing
approach focused on creating and distributing
valuable, relevant, and consistent content to
attract and retain a clearly defined audience
and, ultimately, to drive profitable customer
action.
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Local Business Marketing
Local business marketing is a vital part of an
effective and comprehensive Internet marketing
strategy. For the business with multiple
locations or the organization who is looking for
more local clients, a conventional SEO approach
wont be enough In fact, marketing to a targeted
local audience requires different set of
strategies. If done correctly, local Business
marketing enables organizations to enhance their
brand value, secure higher conversion rates and
engage their audience positively.
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Social Media Marketing
Social media marketing refers to the process of
gaining traffic or attention through social media
sites. Social media itself is a catch-all term
for sites that may provide radically different
social actions. For instance, Twitter is a social
site designed to let people share short messages
or updates with others. Facebook, in contrast,
is a full-blown social networking site that
allows for sharing updates, photos, joining
events and a variety of other activities.
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Affiliate Marketing
Affiliate marketing is one of the oldest forms of
digital marketing wherein you refer someone to
any online product and when that person buys the
product based on your recommendation, you receive
a commission.
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Thank you
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ADD.