What is Influencer Marketing

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• Best Influencer Marketing Agency

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What and How of Influencer Marketing How to
Build an Effective Marketing Campaign for Your
Brand.

• Social media has taken the world by storm , with
  its users increasing everyday and making it a
  dynamic space that Is getting commercialized
  everyday. All brands feel the need to have an
  impressive social media presence , rightly so as
  social media is the way that consumers nowadays
  connect to a brand. Consumers are 70 more
  likely to buy from a brand if they have a strong
  social media profile. Influencer marketing is a
  growing part of Social Media Influencer , which
  essentially refers to creating campaigns on
  various social media platforms by roping in
  pages/people which have high following and good
  engagement. A successful influencer marketing
  campaign creates interest about your brand and
  intrigues to followers of these selected
  influencers to visit your social media pages ,
  follow your brand and thus , increase sales and
  revenue. This works essentially as word-of-mouth
  advertising . The fact that this kind of
  marketing revolves around individuals , makes it
  possible for marketers to get extremely creative
  with this.

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Instagram influencer marketing
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Influencer marketing campaigns that suits your
brand

• Influencer Marketing India is therefore very
  versatile and a campaign that suits your brand
  and its individuality can be created via finding
  influencers that suit that particular niche.
  Creating an effective strategy for your
  influencer marketing campaign can be a confusing
  task and hence , were here to help . Follow the
  steps down below to experience the magic of
  social media!
• 1) Research well
• Spending a considerable amount of time
  researching on different social media platforms
  is an investment that will play out well. Zero in
  on the kind of engagement that you want for your
  brand , the brand image that you would like to
  popularize and the main platform that you would
  want to run your campaign on ( you can expand to
  other platforms later on.
• 2) Focus on both quality as well as quantity -
  Choosing which influencers to include in your
  campaign should be done after checking not only
  the number of followers , but also how many
  organic followers they have and how much is the
  engagement rate. A quality influencer has a
  dedicated community of followers and the kind of
  followers they have will have a direct effect on
  how much traffic you can generate for your own
  brand through them.

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Decide on the compensation and contact the
influencers

• Decide on a budget that you are willing to spend
  on the campaign , that can include both cash and
  goodies. Many influencers might also be open to
  barter collaborations. While contacting them , it
  can be beneficial to mention what a collaboration
  with your brand can provide them that will go
  beyond just compensation will help you land
  better deals. Contacting an influencer marketing
  agency can also help you in this process.
• 4) Track how well your campaign is doing -
• While the number of profile visits , increase in
  the number of followers and engagement of your
  own brand can be symbolic of how well your
  campaign is doing , you can also use . tracking
  links ( which you can assign to the particular
  influencers to track sales ) Creating a hashtag
  particular to your campaign can also help you
  keep a note of the activities done by the
  influencers and their followers concerning your
  brand.
• 5) Be open to making changes and changing your
  strategy
• Social media is a highly dynamic space and needs
  you to constantly update and innovate. Make your
  campaign a learning process and make changes
  along the way to get good results Social media
  is here to stay and the future of influencer
  marketing is bright. Let us know in the comments
  below about your own ideas about effective
  campaigns

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