seo

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Robin Karnwal
Search Engine Optimization
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SEO
Search Engine Optimization
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Keyword research
Keyword research is basically the steps you take
to create an extensive list of keywords you would
like to rank for. Every content SEO strategy
should begin with keyword research,
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. Site structure
The second important aspect of content SEO is the
structure of your site. First I will explain why
site structure is critical, then Ill show you
what an ideal site structure looks like.
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Copywriting
The third and final aspect of a successful
content SEO strategy is copywriting. You should
write articles that are attractive to read, and
that makes your audience want to stay on your
website. At the same time,
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• On Page Seo

Think of the most basic search engine
optimization tactics Using keywords in your page
title and page copy Optimizing the meta
description to stand out in search engine results
pages (SERPs) Using HTML code and alt tags THATS
the foundation for on-page SEO. Its all the
measures taken directly within your website to
improve its position in search rankings by making
it easy for search engine bots to interpret the
page as well as give end-users a preview of what
theyre clicking through from the SERP.
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• Seo Tools

Keyword Explorer
Leverage the largest, most accurate search keyword database to discover and prioritize the best keywords for your site.


Link Explorer
SEO starts with Link Explorer. Uncover content and link building opportunities, and compare to competitors for intelligent link building
Moz Bar
Examine and analyze important search, social and page metrics of any site you visit right in your Chrome browser.
My Online Presence
See how your location appears on local search engines and directories, and how it can improve with Moz Local.
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AWESOME
What is SEO?
SEO stands for Search Engine Optimization, which
is the practice of increasing the quantity and qua
lity of traffic to your website through organic
search engine results.
This section of our site is here to help you
learn anything you want about SEO. If you're
completely new to the topic, start at the very
beginning and read the Beginner's Guide to SEO.
If you need advice on a specific topic, dig in
wherever suits you.
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• SEO Optimization

search
SEO Keyword Research Keyword Targeting Best
Practices
The first step in search engine optimization is
to determine what youre actually optimizing for.
This means identifying terms people are searching
for, also known as keywords, that you want your
website to rank for in search engines like Google.
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THANK YOU
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