How to Rank Higher On Google SERPs – 6 Basic Approaches - Jain Technosoft

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With almost 2 billion websites on the Web today,
how are you going to find yourself a place at
the top of Google SERPs!? Seems almost impossible
right? But, the good news is that if you have
the right strategy and the right things taken
care of, youd be there in a while.
You may have read several articles about what
Google considers as ranking factors to rank a
page, but out of the long list of things you may
have combined from all those articles, how do
you know what is fact and what is fiction? Every
blog seems to speak about its own perception
about what Google considers as a ranking factor,
and its up to you to believe or not believe what
you read. However, one thing is for certain
Google is always constantly adjusting ranking
signals to best meet the needs of searchers.
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• Google has always wanted to present only the best
  answers and solutions to every searcher, which
  can come about if you follow the few
  below-mentioned tactics for your business
  website.
• Publishing high-quality content
• Content has been, and continues to be king. Your
  content should be relevant and informative. It
  should also be engaging and helpful to the
  searchers. Only if the searchers find your
  content appropriate and useful, will they stick
  on for longer, and may even move further into
  your website to know more.
• This will increase time-on-site and reduce bounce
  rates, thus indicating to Google that your page
  is worth considering.
• What comprises high-quality content?
• The content should be well-written and long-form.
• The content should contain appropriate keywords,
  which can be searched through competitor
  research and data mining, to find long-tail
  keywords, synonyms, and keywords related to the
  topic, all of which may have an average search
  volume, but a high click-through rate.
• The content should be more aligned with searcher
  intent.
• The content should always be fresh, meaning that
  it must be audited and appropriately updated at
  least once every three months.
• Optimizing page speed
• How long would you wait for a website to load
  when youre browsing for something? Nothing more
  than 3-5 seconds, isnt it? How do you then
  expect your visitors to wait any longer for your
  website to load? The slower your site loads, the
  more visitors and revenue youll lose.
  Ultimately, youll also lose out on your
  ranking.
• How to optimize your website speed?
• Keep the content to the minimum.
• Use only the most required images, videos, and
  other graphics.
• Optimize every image and video you upload on your
  site, to load faster.
• Eliminate all JavaScript and implement CSS.
• Optimizing on-page elements

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• Just as much as page speed optimization is
  important, so is on-page optimization. This
  deals with the behind the scenes components of
  your content and SEO, which include metatags,
  header tags, internal linking structure, etc.
  Optimizing each one of these elements can boost
  up your ranking.
• How to optimize on-page elements?
• All your metadata like title tag, page
  descriptions, and every other information should
  be relevant, attractive, and informative.
• Schema markup can tell Google more about your
  content, which is why you must be very careful
  with these hundreds of different types of
  information you include.
• Understand RankBrain and search intent behind
  each query you want to rank for, and youd be
  able to snag a featured snippet.
• Enhancing user experience
• User experience is of utmost importance. After
  all, what youre doing is only for your users.
  You thus need to make your website absolutely
  user-friendly. If you dont think about user
  experience, users are going to stop engaging with
  your website, and you can clearly calculate the
  resulting outcome. Conversely, getting user
  experience right can bring you great benefits.
• How to get user experience right?
• The layout should be attractive to keep the
  interest of the users alive.
• Include different pages for different sections so
  that users go to only the page they want
  information about, without wasting time reading
  through other irrelevant text.
• Improve your websites architecture with easy
  navigation to help users search what they are
  looking for easily, without having to navigate
  too much to get to their expected page.
• Security if of high regard. Not switching to the
  secure HTTPS version wont harm your website, but
  itll certainly affect your rankings and output.
  thats because Google, in 2014, announced HTTPS
  as a ranking signal. Further, it started
  flagging websites as not secure in the URL bar,
  when they werent HTTPS. This would warn the
  visitors and prompt them to bounce off the page
  almost instantly.

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• Making your website mobile-first
• Google announced mobile-first indexing in the
  year 2017, but after a slow and long process, it
  was officially finalized in March 2021. If you
  have a separate mobile website for mobile users,
  Google will first index and rank that URL,
  instead of the regular desktop version. But, it
  has been seen that more websites are opting for a
  single responsive website rather than two
  separate mobile and desktop websites. This is
  because responsive websites will be considered
  equal to mobile websites while mobile-first
  indexing, and will also prove to be an optimized
  choice for better user experience.
• How to make your website mobile-friendly?
• You can create separate desktop and mobile
  websites, with the latter designed in a way to
  look appropriate and attractive on a small
  screen, making it easy for mobile users to
  browse through even those tiny tabs.
• Another option is to go responsive, by having a
  single website work suitably on both larger
  desktop screens as well as smaller tablet and
  smartphone displays.
• Working on your links
• By links, we mean both internal and external
  links. Internal linking can help users and
  search engines with getting more detailed
  information about something theyre looking for,
  while earning relevant and authoritative external
  links can prove to the users and search engines
  that your website is reliable and trustworthy.
• How to improve your linking strategies?
• Your links must help users find more detailed
  information about what theyre searching for, on
  other connected pages.
• You must build a roadmap around specific content
  topics.
• You must be able to manage link flow to identify
  where your traffic goes once it gets onto your
  site.
• Approach leading names in your industry, or
  influencers, to promote your brand by linking to
  your pages in their content and blogs. However,
  make sure to do this naturally, without buying
  or exchanging links.
• Conclusion

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With the above 6 basic approaches, you can
certainly create an awesome website awesome
for both users and Google. And, for a more
comprehensive, sophisticated SEO strategy that
can take into account every aspect of improving
your website performance, you could always
partner with a professional SEO company in India,
to take up the responsibility. For more
information, visit https//www.jaintechnosoft.com
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