5 Best Practices for Great Landing Pages

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5 Best Practices for Creating Effective Landing
Pages Introduction When you are making your
website and want to sell your products and
services online, you may have multiple pages on
your website, but to make the conversion from the
visitor who has come to your page, one of the
most important pages will be a landing page,
which plays an important role in conserving your
visitor into a lead or sale. A landing page is a
page to which you are directed when you click on
an ad. It can also be the page that follows a
call-to-action button or serve as a website's
homepage. The landing page should have a contact
details form that asks visitors for detailed
information like name, contact number, email
address, educational question, and city they
belong to. This information helps you convert
this lead into sales using this information.
What is a landing page? A landing page removes
distractions such as navigation, competing links,
and alternate options, allowing you to capture
your visitor's full attention. And complete
attention means you can direct your visitor to
the desired destination, i.e., your lead form. To
summarise, landing pages are created specifically
to generate conversions. Now that you understand
their relevance, let's go over landing page best
practices to ensure your pages are optimised for
conversion
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1. Create a value headline At least seven of
every ten people who visit your landing page will
leave. You need to maintain the bounce rate of
your page. The bounce rate is a bounce rate (also
known as a single-page session), which occurs
when a user arrives at a website page and leaves
without making another request. For example, if a
user arrives at your homepage via a search,
browses and scrolls around but fails to click on
any internal links or interact in any other
meaningful way before leaving, they have
"bounced" from your homepage. The bounce rate of
a website is calculated by dividing the number of
single- page sessions by the total number of
sessions on the site. To keep the bounce rate
low, within seconds of arriving, your visitors
should know (and understand) what's in it for
them. The first thing they'll read is your
headline, which should clearly and concisely
communicate the value of your landing page and
offer.
2. Include the lead form- If your prospect wants
to convert right away, your lead form should be
easily accessible you don't want them to search
and scan your landing page for your offer. Your
lead form should be in button format or clickable
text or link format which will direct them to the
forum. Make sure that it should be presentable
and also eye-catching so the visitor doesnt need
to search or scroll throughout the page.
3. Include a clear and noticeable call to action
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The Call To Action (CTA) is a very critical and
important part of your landing page because it
is one of several factors that encourage
conversion. The CTA button should stand out,
which means it should be a different colour than
the other elements on the page. Use an action
verb that spells out what you want visitors to
do, such as "submit," "download," "get it now,"
or "subscribe." " Join us" to make it clear what
you want them to do. Visitors are encouraged to
take the desired action due to the friendly and
creative use of language. It also reflects your
personality, which is a nice touch that adds to
the interaction's personalization. You can use
clever wording that makes the brand more
relatable and encourages individuals to take
action.
4. Only demand what you require- You want to gain
as much knowledge about your lead as possible,
but how much you ask for is determined by several
factors how familiar your visitor is with you,
where they are in their buyer's journey, and how
much trust they have in you. To create a low
barrier to entry, ask for as little information
as possible in your lead form. A name and an
email address are more than enough to nurture a
new lead.
5. Make your page respond- Your landing pages,
like every other page on your website, must be
responsive to accommodate every viewing
experience. The last thing you want is for your
form to be hidden on mobile devices. Give your
visitors every opportunity to convert, regardless
of how they view your page. Sure, you'll be
driving traffic to your landing page via email
blasts, social posts,
and other marketing methods, but your page should
also be optimised with
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target keywords for your paid campaigns and
organic search. When someone searches for your
keyword, they should be directed to your landing
page. Similarly, when you use paid ads to target
a keyword, those words should appear on your
landing page.
Conclusion- Landing pages help you expand your
customer base and increase conversions. Create a
page that delights customers with a user
interface that keeps them coming back for more.
Design is frequently associated with creativity,
colour, and beautiful images. For a landing page,
we define design as functional,
direction-oriented, and effective. To create a
well- designed landing page, you must use both
your right and left brain. But don't get me
wrong great imagery and appealing colours are
still required to convert your visitors. We'll go
over how to do all of this later.
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