Simulation Demo

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(No Transcript)
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PRIMA is challenged by VISTA in Stock Price
Index
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and in market share !! Why ?
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VISTA has actually just launched a new brand
VERITY This is a threat to PRIMA
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VERITY is a middle range brand targeted at
Medium Income Families
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VERITY is very well positioned compared to other
mid-range brands on Price Convenience, two
very important characteristics for Medium Inc
Families
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And ultimately to PRIMAs Share Price Index !!!
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PRIMA decides to develop and then launch PALAZZO,
a new brand targeted at Medium Inc Families to
fight back VERITY
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PALAZZOs design is very successfull!! PALAZZO
is even better positioned than VERITY
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PALAZZOs launch is very successful. One year
later, PRIMAs market share is back on track
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But PRIMA does not stop there.It also invests
heavily in social initiatives aimed at developing
and retaining its employees
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and at making sure its environmentis preserved
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This is beneficial to PRIMAs ethical index
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And ultimately to PRIMAs Share Price Index !!!
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The Key to success

• ENTHUSIASM for.
• STRATEGY devise it and stick to it!
• TIMING think of both short and long-term
  decisions
• RESEARCH the world in which the simulation
  takes place
• ANALYSE your data so you can use it
  wisely
• TEAMWORK use it to maximize your
  potential!