Chapter Fourteen

1
Chapter Fourteen
Developing the Introduction
2
Chapter Fourteen

• Table of Contents
• Functions of the Introduction
• Guidelines for Preparing the Introduction

3
Developing the Introduction

• Attempting to wing the introduction and
  conclusion is a formula for failure.

4
Functions of the Introduction

• In the first several minutes, audience members
  will decide
• whether they are interested
• whether they believe what you say
• whether they will give you their attention

5
Functions of the Introduction

• Gaining Attention The First Step
• Introducing the Purpose and Topic
• Previewing the Main Points
• Motivating the Audience to Accept Your Goals

6
Functions of the IntroductionGaining Attention
The First Step

• The first challenge is to win the audiences
  attention.

7
Functions of the IntroductionGaining Attention
The First Step

• Attention-Getters
• Quote
• Anecdote a brief story
• Rhetorical question make the audience think

8
Functions of the IntroductionGaining Attention
The First Step

• Attention-Getters
• Say something startling
• Use humor
• Refer to the occasion
• Express interest in the audience

9
Functions of the IntroductionIntroducing the
Purpose and Topic

• Declare what your speech is about and what you
  hope to accomplish.

10
Functions of the IntroductionPreviewing the
Main Points

• Previewing the main points tell the audience
  what the main points are and the order in which
  they will be addressed.

11
Functions of the IntroductionMotivating the
Audience to Accept Your Goals

• Make the Topic Relevant
• Describe the practical implications
• Explain that your speech purpose is consistent
  with their motives and values
• Specify what they have to gain

12
Functions of the IntroductionMotivating the
Audience to Accept Your Goals

• Establish Credibility as a Speaker
• Experience
• Knowledge
• Perspective

13
Guidelines for Preparing the Introduction

• Prepare the introduction after you have finished
  the speech body
• No more than 10 to 15 percent of the total speech
• Practice!