Consumer Education

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Consumer Education

• Comparison Shopping

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What is comparison shopping?

• It is getting
• the most
• for your
• money!!

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What is the most???

• Highest quality for the price
• Good price
• Good warranty
• Reputable service

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The Most???

• Highest quality for the price

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Highest Qualityand I can find that
where???

• Research Consumer Reports
• Ask friends/neighbors
• Research the internet
• Research Better Business Bureau

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The Most???

• Highest quality for the price
• Good price

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More internet sites to compare quality and
price. Go ahead, click on them to see what they
offer.
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Price Comparison

• Consumer Reports compares prices of various
  brandscheck internet site or magazine
• Unit pricing determine the price/unit
• Ex Diet Coke is 7.99/case
• and Diet Pepsi is 1.50/6 pack.
• Which is least expensive???

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Diet Pepsi

• Diet Coke
• 7.99/24 cans .33/can

• Diet Pepsi
• 1.50/6pack .25/can

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The Most???

• Highest quality for the price
• Good price
• Good warranty

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Types of Warranties

• Full Warranty
• Product will be repaired or replaced, free of
  charge, if it fails to perform properly
• Limited Warranty
• There will be some charges for the repair or
  replacement. The company usually pays for the
  parts, and the consumer pays for the labor.

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The Most???

• Highest quality for the price
• Good price
• Good warranty
• Reputable service

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Reputable Service

• The Better Business Bureau has information on
  businesses that have been fraudulent or had
  claims brought against them.
• Word of mouth is an excellent source of
  information.
• Visit the service center, if appropriate. (ex
  Car dealership)

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What should I do if a product is faulty???

• The first step is to return to the purchase
  place. Many times they can handle the problem
  quickly and effectively.
• The second step is to check the manual for repair
  instructions/service centers.
• If repairing is not satisfactory, write a letter
  to the company explaining the problem and the
  desired solution.
• If still no solution, call the Better Business
  Bureau to file a complaint.

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Points to Consider When Buying a Car

• The Lemon Law
• If a NEW car cannot be repaired with 3 attempts,
  the dealer must replace the car.

All NEW cars carry warranties..Federal Law
The nicer the car..the higher the
insurance!! The younger the driver.the higher
the insurance!!
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Food LabelingIt is the Law

• Nutritional information must be on the food
  label.
• Ingredients are listed from highest quantity to
  lowest quantity
• The manufacturers address must be on the label.

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Dont be fooled

• Misleading advertising
• Testimonial A celebrity endorses the product
• Puffery Exaggerating the performance
• Great deals
• Preseason Sale selling before the season
• Seasonal Sale selling during the season
• Clearance Sale selling after the season
• Special Purchase store buys in large quantity
  to sell items at a lower price to the public

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Celebrity Endorsements

• Check them out at this website!!!

http//members.theglobe.com/dane76/main.html
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Comparison Shopping Activity

• Group 1 Choose someplace to vacation. Compare
  the cost of tickets at 3 different internet
  sites.
• Group 2 What exactly does the Better Business
  Bureau do and offer for consumers???
• Group 3 Design/organize/conduct a taste test
  comparing Coke and Pepsi. What did your results
  yield? Can people tell the difference???
• Group 4 Design/organize/conduct a taste test
  between 3 different brands of chocolate bars.
  What did your results yield? Can people tell the
  difference in price???
• Group 5 Research some guidelines for on-line
  buying.

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Internet Budgeting ActivityThe Directions!!!

• Your group will use the internet to research your
  topic with exception of the taste tests.
• Design a computer poster as a means of
  presenting the information to the class.
• You will have 20 minutes to complete the project.

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Organize Your Group!!!

• Timekeeper Watch the time!!! Conduct the
  internet search.
• Recorder Write down the information found on
  the internet.
• Designer Design the presentation board,
  transparency, or PowerPoint.
• Presenter Present the information. Assist with
  search and design.

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