What is Behavior Change Communication

1

• A Toolkit For Understanding
• and Challenging
• HIV Stigma
• From Research to Action
• Part 2
• Julia Rosenbaum

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HIV-AIDS Anti-Stigma Toolkit

• Introduction
• Naming the Problem
• More Understanding and Less Fear
• Sex, Morality, Shame Blame
• Living With and Caring for PLHAs Within the
  Family
• PLHAs Coping With Stigma
• Stigmatized Children
• Planning for Action

3
Working With Affected Groups

• Living With Caring for PLHAs in the Family
• PLHAs Coping With Stigma
• Stigma and Vulnerable Children

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Caring For PLHAs In the Family

• How HIV affects the family
• Stigma in the family and household
• Stigma towards the family
• Neighbors stigmatizing neighbors
• Community support
• Money and resources
• PLHAs have rights too
• PLHAs can lead long and full lives
• Feeling good
• Disclosing to the family
• Positive living
• Burdens of care

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PLHAs Coping With Stigma

• Target of stigma and discrimination
• How to protect ourselves against stigma
• Keeping quiet
• Disclosuretelling your family
• Rights and responsibilities
• Understanding assertiveness
• Building self-esteem
• Death and dying
• Positive living
• Donts dont work

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Understanding Stigma Faced By Children

• How adults affect children
• Stigma faced by children
• Analyzing stigma against children
• Supporting parents and guardians
• Caring for orphans
• Talking about stigma
• Name-calling
• Stigma stops us from
• speaking

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Customizing For Special Audiences

• Half Day Workshop For Policy Makers
• A1 Naming stigma through pictures
• A2 Our own experience as stigmatizer
  stigmatized
• A6 Forms, effects and causes (Problem Tree)
• Action Planning
• G1 Start with the end in mind
• G2 Looking for solutions
• in different contexts -OR-
• G7 Changing attitudes related
• to HIV stigma

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Customizing For Special Audiences

• Half day workshop for policy makers
• One day in-service for health workers
• Three day community workshop
• Three day workshop for
• home-based care workers
• Stigma education in the workplace
• 4 weekly sessions, 2 hours each

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Action Planning

• Planning tools and approaches
• Prioritization of issues
• Strategic planning
• Developing intervention
• strategies activities
• Working with partners
• Monitoring/feedback

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Moving to Action

• Start with the end in mind
• Finding solutions in context
• Ten steps for moving to action
• Supporting and resisting factors
• Challenging stigmatizing statements
• How to deal with
• difficult situations
• Changing attitudes and
• behaviors

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Next Steps in the Development and Use of the
Toolkit...

• Dissemination through variety of media
• Training of Trainers
• Translation into local languages
• Specialized modules (FBOs, HealthCare, Media)
• Networking users/participants
• Monitoring how is it being used and adapted?
• Feedback revisions
• Evaluation evidence of Impact

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THANK YOU!