http:uv'bidtool'overture'comdUSmsearchtoolsbidtool

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http//uv.bidtool.overture.com/d/USm/search/tools/
bidtool/ But, before the final SEM budget
decision was made, DeHaven asked the tech team
to create a new longer-term tracking system that
combined multiple databases -- initial search
tracking cookies, ecommerce activities, the
site's registered user database and the business
development and call center's CRM systems.
Measured results were beyond dramatic. "For
one paid search team, there was maybe 10K in
immediate revenues. When we evaluated it after
15 days, it was 120K. When we looked at the
delayed impact 30 days out, there was about 1.2
million. Going further out to 45 days, it was
over 3 million. It blew me away when I saw
this." That one revelation not only changed
CareerBuilder.com's SEM plans, but it also
propelled the marketing team to revamp the home
page and email tactics they had in place to
convert those delaying employers.