The Science of Nutrition - PowerPoint PPT Presentation

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The Science of Nutrition

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In 1996, the Quigley Corporation began to market a product called Cold-Eeze. ... 1 to 3 days fewer with major cold symptoms of runny nose, sore throat, coughing. ... – PowerPoint PPT presentation

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Title: The Science of Nutrition


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(No Transcript)
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The Science of Nutrition
  • Types of Studies
  • Epidemiological
  • Case-control
  • Animal studies
  • Human Intervention trials
  • Controls
  • Sample Size
  • Placebos
  • Double Blind
  • Causes and Correlations
  • Research vs. Rumors

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(No Transcript)
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Whats wrong here?
  • In 1996, the Quigley Corporation began to market
    a product called Cold-Eeze. The company provided
    these lozenges to the Cleveland Clinic for
    research purposes.
  • At the Cleveland clinic, 100 people who had
    developed colds within the previous 24 hours were
    instructed to take the zinc lozenge every 2 hours
    while awake or a placebo.

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Why is this ok?
  • Zinc takers reported 1 to 3 days fewer with major
    cold symptoms of runny nose, sore throat,
    coughing
  • Wording on the Cold-Eeze packaging clinically
    proven and reduce the duration and severity of
    the common cold.
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