Prehlad projektu

1
MINISTRY OF ECONOMY OF THE SLOVAK REPUBLIC
Presentation by Gabriel Kuliffay Director
General of the Tourism Section
2
MINISTRY OF ECONOMY OF THE SLOVAK REPUBLIC
International Conference
TOURISM IN THE NEW EASTERN EUROPE GLOBAL
CHALLENGES REGIONAL ANSWERS
Warsaw, Poland 29 30 November 2008
3
MINISTRY OF ECONOMY OF THE SLOVAK REPUBLIC

ADAPTING SLOVAKIAS TOURISM POLICY TO GLOBAL
CHALLENGES
4
MINISTRY OF ECONOMY OF THE SLOVAK REPUBLIC
Contents
I. Administrative Organization of Tourism II.
Tourism Trends III. Tourism Policy and
Governance IV. Support of Tourism Development V.
Promotion of Tourism VI. New Challenges for
Slovak Tourism
5
MINISTRY OF ECONOMY OF THE SLOVAK REPUBLIC

I. ADMINISTRATIVE ORGANIZATION OF TOURISM
6
MINISTRY OF ECONOMY OF THE SLOVAK REPUBLIC
Ministry of Economy of the Slovak Republic

• The Section of Tourism responsibilities
• Determination of the governmental policy of
  tourism
• Elaboration of the national strategy of
  tourism development
• Legislative activities with respect to
  tourism
• International relations
• Cooperation with other ministries, tourist
  associations,
• tourist regional organisations, etc.

7
MINISTRY OF ECONOMY OF THE SLOVAK REPUBLIC
Slovak Tourist Board

• Set up by the Ministry of Economy in 1995 as
  a non-commercial,
• state-funded organization
• Specialized on marketing and the state
  promotion
• of the tourism industry of Slovakia
• Carries out the national marketing of the
  tourist industry
• Provides information on tourism in Slovakia
• Promotes Slovakia as a tourist destination
• Contributes to the positive image
• of Slovakia abroad

8
MINISTRY OF ECONOMY OF THE SLOVAK REPUBLIC

II. TOURISM TRENDS
9
MINISTRY OF ECONOMY OF THE SLOVAK REPUBLIC
Statistics on Tourism 2007/2006

10
MINISTRY OF ECONOMY OF THE SLOVAK REPUBLIC
Main Generating Markets

11
MINISTRY OF ECONOMY OF THE SLOVAK REPUBLIC
Consumer Trends

• The development of tourism shows increased
  dynamics
• The growth dynamics of visitors from neighbouring
  countries (Hungary) and Germany is on the
  decrease and moves towards the east (Russia and
  Ukraine)
• More frequent participation in holidays while the
  average length of stay is shortening
• The interest of foreign visitors concentrates on
  winter sports in ski resorts, vacation in the
  mountains, holidays at water resorts, spa
  vacations, wellness stays, guided tours, and
  shopping
• The demand for hotels of higher category is
  growing fast (5 star)

12
MINISTRY OF ECONOMY OF THE SLOVAK REPUBLIC

III. TOURISM POLICY AND GOVERNANCE
13
MINISTRY OF ECONOMY OF THE SLOVAK REPUBLIC
Policy Manifesto 2006 - 2010

• To establish a tourism satellite account
• To determine the principles for the State
  Policy
• of development of tourism
• To re-evaluate the Tourism Development
  Strategy
• of the Slovak Republic until 2013
• To support investments into tourism
• To create a system of financial support
• in the field of tourism
• To support the acceleration of the tasks
• connected with the new zoning of protected
• areas

14
MINISTRY OF ECONOMY OF THE SLOVAK REPUBLIC
New Tourism Development Strategy

• Approved by the Government of the Slovak
  Republic in
• May 2007
• Based on objectives set out in the Manifesto
  of the
• Government of the Slovak Republic 2006
  2010
• Covers the period from 2007 to 2013 in
  accordance with
• the planning period of the European Union

15
MINISTRY OF ECONOMY OF THE SLOVAK REPUBLIC

Strategic Goal
The increase of the competitive strength of
tourism by better using its potential with the
aim of alleviating regional disparities and
creating new jobs
16
MINISTRY OF ECONOMY OF THE SLOVAK REPUBLIC

Leading Forms of Tourism

• Summer Tourism and Stays by Water
• Spa and Health Tourism
• Winter Tourism and Winter Sports
• Urban and Cultural Tourism
• Rural Areas Tourism and Agritourism

17
MINISTRY OF ECONOMY OF THE SLOVAK REPUBLIC
Specific Objectives of Tourism Development

• Strengthening the position of tourism
• as an industry in the national economy
• Increasing the attractiveness of Slovakia
• as a holiday destination
• 3. Bolstering the volume of overnight stays by
  tourists
• Improving the structure of foreign visitors
• coming to Slovakia by raising the quality
• of the provided services
• Supporting the creation of new jobs,
• especially in regions with a significant
• potential for tourism

18
MINISTRY OF ECONOMY OF THE SLOVAK REPUBLIC

State Tourism Policy

• Approved by the Government of the Slovak
  
• Republic in September 2007
• Defines principles, tools and actors in the
• implementation of objectives of the State
  Policy
• of tourism

19
MINISTRY OF ECONOMY OF THE SLOVAK REPUBLIC

Basic Objective
The winning of new markets and on optimum
satisfaction of needs of both domestic and
foreign tourists in a sustainable environment in
such a manner so as to achieve the best possible
enhancement in the quality of life of the local
population and benefit for the national economy.
In fulfilling this goal the involvement of the
local population in tourism has to be encouraged
and the sustainability of the country and the
towns and settlements respected.
20
MINISTRY OF ECONOMY OF THE SLOVAK REPUBLIC

4 Principles

• 1. Tourism is a tool of supporting increases in
  competitiveness, structural changes in the
  economy and sustainable development with the aim
  of increasing the share of forex income from
  active foreign tourism in GDP from the current
  2.7 to 4 in 2013 and increasing the number of
  stays overnight.
• 2. Tourism is a tool of developing employment
  and flexibility of labour markets.
• 3. Tourism is a means of regional development
  and business development.
• Tourism is a tool of presentation
• and promotion of Slovakia.

21
MINISTRY OF ECONOMY OF THE SLOVAK REPUBLIC

Main Tools

• Encouraging domestic tourism
• Investment policy
• Sustainable development of tourism
• Tourism satellite account
• Reform of technical secondary schools
• Modular system of further education
• System of support programmes
• Inter-departmental coordination body
• Act on Tourism Associations
• Zoning of territory
• Marketing Strategy of the Slovak Tourist Board
  
• for years 2007 - 2013

22
MINISTRY OF ECONOMY OF THE SLOVAK REPUBLIC

IV. SUPPORT OF TOURISM DEVELOPMENT
23
MINISTRY OF ECONOMY OF THE SLOVAK REPUBLIC

Investment Aid

• Act No. 561/2007 Coll. on Investment Aid
• Entered into force on January 1, 2008
• Allows for provision of complex tourism centres
• Incentives in tourism can cover up to 50 of
  eligible capital
  expenditures
• The minimum scope of investment required to apply
  for
• state aid is SKK 500 mn/ EUR 16 mn, SKK 250
  mn/ EUR 8
• mn, and SKK 100 mn/ EUR 3 mn
• Forms of state aid direct subsidies to procure
  material and immaterial assets, income tax
  allowances in the next 5 years, subsidies for
  jobs created within 2 years following
• the project launch

24
MINISTRY OF ECONOMY OF THE SLOVAK REPUBLIC
Structural Funds

• Sectoral Operational Programme Industry
  Services
• Priority Development of Tourism
• Measures
• Support for construction and refurbishment of
  tourism infrastructure
• Support for entrepreneurial activities in the
  field of tourism
• Support for tourism promotion and creation of
  information system
• Total amount 63 mn EUR for 2004-2007
• Operational Programme Competitiveness and
  Economical
• Growth
• Priority Tourism
• Measures
• Support for business activities in tourism
• Development of information tourism services,
• presentation of regions  and of Slovakia
• Total amount 172,6 mn EUR for 2008-2013

25
MINISTRY OF ECONOMY OF THE SLOVAK REPUBLIC
Support of domestic tourism

• Introduction of recreation vouchers in Slovakia
• Aim
• To make tourism more accessible to domestic
  population
• To increase the participation of domestic people
  
• in tourism activities
• To enhance the occupancy rate in accommodation
  facilities

26
MINISTRY OF ECONOMY OF THE SLOVAK REPUBLIC

V. PROMOTION OF TOURISM
27
(No Transcript)
28
MINISTRY OF ECONOMY OF THE SLOVAK REPUBLIC
Promotional Campaign

• Since 2005 a new campaign to promote Slovakia's
  tourism
• Slogan Slovakia Little Big Country
• Logo a butterfly
• Goal to attract as many tourists as possible, to
  say as many good things as possible about
  Slovakia and to inspire as great an interest in
  our country as possible
• A new marketing strategy of the Slovak Tourist
• Board until 2013 and a detailed plan
• of marketing communication under way

29
MINISTRY OF ECONOMY OF THE SLOVAK REPUBLIC
Internet

• www.slovakiatourism.sk official website of the
  Slovak Tourist Board
• www.slovakia.travel - National Tourism
  Information Portal launched in 2007
• www.european-quartet.com a common
  presentation of V4 countries on overseas markets
  (Slovakia, Czech Republic, Poland and Hungary)
• www.visiteurope.com promotion of European
• 
  countries
• www.welcome2slovakia.com.cn a website
• about Slovakia for Chinese territory

30
MINISTRY OF ECONOMY OF THE SLOVAK REPUBLIC
www.slovakiatourism.sk

31
MINISTRY OF ECONOMY OF THE SLOVAK REPUBLIC
www.slovakia.travel

32
MINISTRY OF ECONOMY OF THE SLOVAK REPUBLIC
www.european-quartet.com

33
MINISTRY OF ECONOMY OF THE SLOVAK REPUBLIC

VI. NEW CHALLENGES FOR SLOVAK TOURISM
34
MINISTRY OF ECONOMY OF THE SLOVAK REPUBLIC
Important Milestones

• May 1, 2004 Slovakia became a Member of the
  European Union
• December 21, 2007 Slovakia joined the Schengen
  zone
• January 1, 2009 Slovakia's changeover to the
  Euro

35
MINISTRY OF ECONOMY OF THE SLOVAK REPUBLIC
Introduction of the Euro

• A positive signal of well performing and health
  economy
• The benefits of the single market will be further
  enhanced by the single currency
• The euro offers a credible framework for price
  stability as it removes exchange rate uncertainty
  within the euro zone
• One common currency makes easier travelling in
  the euro area
• More transparent comparison of quality to price
  for services
• Slovakia will become more attractive as a tourist
  destination for foreigners the growth of
  inbound tourism
• For entrepreneurs increased competition on the
  international market
• Favourable conditions for the development
• of outbound tourism

36
MINISTRY OF ECONOMY OF THE SLOVAK REPUBLIC
Thank you for your attention !
www.economy.gov.sk www.slovakiatourism.sk www.slov
akia.travel