Surveying the Digital Future: The Impact of the Internet

1
Surveying the Digital FutureThe Impact of
the Internet

• The Second Year Data
• Jeffrey Cole, Ph.D.
• Director, UCLA Center for Communication Policy
• CNNIC
• July 22, 2002
• Beijing, China

2
Lost Research Opportunity

• A Longitudinal Study of Television, beginning in
  1948 could have found
• Where the time for television came from
• How it affected
• consumer behavior, connection to the civic
  process, desire to travel, career goals and much
  else

3
We are undertaking the study of the
Internet that should have been conducted on
television in the late 1940s
4
International Focus

• Transformation role of technology is not
  solely an American phenomenon
• Penetration rates higher in Scandinavia
• Singapore will be first fully wired nation

5
Year One-2000

• United States
• Italy
• Singapore
• Sweden
• Hong Kong
• Japan
• Taiwan

6
Year Two Asia

• Korea
• Macao
• Australia
• China

7
Year Two Europe

• Germany
• Hungary
• Britain
• Finland
• France
• Spain

8
Beyond Year Two

• Israel
• Brazil
• Chile
• India
• Egypt
• Canada
• Venezuela
• Iran

9
About how many hours per week do you use the
Internet
Chart R36
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Do you use the Internet?
Chart JF
11
How would you rate your ability to use the
Internet?
Chart R67
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How many hours per week do you use the Internet
for ...
Chart
13
Media Use and Trust
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How many hours of your leisure time do you spend
Chart
15
When you are using the Internet, do you typically
do any of the following activities at the same
time?
Chart DEF156
16
How important to you is the Internet as a source
of information
Chart DEF132
17
How much of the information on the Internet do
you think is reliable and accurate?
Chart DRF3
18
Consumer Behavior
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If a free service I was using on the Internet
turned into a pay service, I would continue to
use it if the price was reasonable
Chart K101
20
Have your Internet purchases reduced your
purchases of similar products and services from
local retail stores?
Chart K74
21
How concerned would you be about the security of
your credit card data when, or if, you bought
something online?
Chart DRF40
22
Communication Patterns
23
Do those under 18 in your household spend
Chart R45
24
Does anyone under 18 in your household get
punished by being denied access to
Chart JF22
25
In your opinion, have the grades of those under
18 in your household
Chart JF1
26
It is easier for me to meet people online than in
person
Chart DEF12
27
I have multiple screen names and each name has
its own personality
Chart DEF16
28
On the Internet, I share intimate details of my
life that I would generally not reveal in person
Chart DEF8
29
Because of your Internet access at work, do you
feel that you are
Chart DRF21
30
Does your employer monitor the content of your
email at work
Chart DRF23
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Social and Psychological Effects
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How has the use of the Internet changed the
amount of time you spend with the following
activities
Chart
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Special Mid-Year Survey

• The Impact of September 11

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How did you first learn about the incidents of
September 11?
35
After you first learned of the events of
September 11, where did you first turn for
further information?
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Increases in Use of Different Media during the
Week of September 11