Govt White Paper: Choosing Health

1
Govt White Paper Choosing Health making
healthier choices easier
2
Underpinning principles
Informed choice
The need to balance rights and responsibilities
in ways that protect health eg needs of
children exposure to second hand smoke
Personalisation
Flexible and convenient services ones that are
tailored to the realities of individual lives
Working together
Shared efforts national government and
individuals.as well as local government, the
NHS, business, advertisers, retailers, the
voluntary sector, communities, the media, faith
organisations, etc
3
Overarching priorities
Reducing the number of people who smoke
Reducing obesity and improving diet and nutrition
Increasing exercise
Encouraging and supporting sensible drinking
Improving sexual health
Improving mental health
4
Health in a consumer society
5
Health in a consumer society
Food promotion children
Comprehensive strategy for restricting
advertising promotion to children of foods
drinks high in fat, salt, sugar
Voluntary social responsibility scheme for
alcohol producers and retailers
Public information on alcohol containers in
retail outlets
Reminders about responsible drinking on alcohol
adverts
Checking identification refusing to sell
alcohol to those under 18
Restrictions on tobacco advertising
Restricting size of tobacco advertising in shops
Ending internet advertising and brand-sharing
6
Health in a consumer society
Tackling inequalities
Tailoring information and advice to peoples needs
Supporting staff to communicate complex health
information
Practical supports for people who lack basic
skills eg Skilled for health
Partnership with industry
To discuss funding options for positive health
information education
Increasing availability of healthier foods, ie
Reducing levels of salt, added sugar and fat
Access to fruit vegetables
Reversing trend towards bigger portion sizes
Adopting consistent and clear standards for
information on foods
Food Health Action Plan
To be published early in 2005
7
Health in a consumer society
Making choosing health and easier option for
consumers
Stimulating demand for healthier options
Availability of options so people can take up
choices
Marketing health a particular focus on
Sexual health
Obesity
Smoking
Alcohol
Food labelling
Clear straightforward coding system
In common use
Being able to understand at a glance
Information
For the public Health Direct
For the media Expert briefings National
Centre for Media Health
8
Children young people
9
Children young people
Building on existing work developing new
approaches
Recommending Childrens Trusts in all areas by
2008
School nursing services by 2010 every cluster
of schools to have access to team lead by
qualified nurse
Personal health guides introduced as part of
new Child Health Promotion Programme
Nutrition new Healthy Start scheme from 2005
Local support further development of Sure
Start and Home Start National Healthy Schools
programme half of all schools to be healthy
schools by 2006 (and rest by 2009) New Food in
Schools package to support whole school approach
School travel all schools by 2010 to have
active travel plans Teenage pregnancy Strategy
particularly areas with high rates
10
Local communities leading for health
11
Local communities leading for health
Building on existing work developing new
approaches
New community 5 A DAY initiatives in deprived
communities
Primary Care Trust support for cookery clubs
food co-ops
Extending healthy community collaboratives
New National Strategic Partnership Forum for
NHS voluntary sector
Piloting new Communities for Health approach in
12 localities
New reports for local communities through Public
Health Observatories
More flexibility to develop local targets through
local partnerships
Piloting Local Area Agreements in 21 areas
New guidance on whole town approaches
building on Sustainable Travel Towns pilot and
new Safer and Stronger Communities Fund
Build on Local Exercise Action Pilots
12
Local communities leading for health
Continued
Using corporate power of organisations in ways
that promote health
Develop a network of local health champions
Developing corporate citizenship for national
and local organisations
Developing nutritional standards for the public
sector as a whole
Build on Sustainable Development Commissions
Healthy Futures programme with new guidance for
NHS on food procurement and on capital
development building programmes
Smoke-free

- all Government Departments NHS by 2006
(limited exemptions) -
consult on proposals for public places
workplaces by 2008 ( exemptions)
13
Health as a way of life
14
Health as a way of life
New developments include
New accredited NHS Health Trainers initially from
2006 for areas of highest need, but from 2007
progressively across the country
Consultation on idea of health-stocktake for
disabled people
Personal Health Kits as part of personal health
guides
15
A health promoting NHS
16
A health promoting NHS
NHS as a health improvement prevention service
Help to plan deliver effective action to tackle
inequalities developing a whole system
approach
Funding to give greater priority to areas of high
health need
Enhanced NHS staff training and support to
develop understanding and skills in promoting
health
Expanding range of community health improvement
services
3,000 Community Matrons by 2008
Building health skills of people with chronic
conditions
Developing new approaches to helping people with
mental illness
17
Work health
18
Work health
Overall aims
Reducing barriers to work to improve health and
reduce inequalities through employment
Improving working conditions to reduce the causes
of ill-health related to work
Promoting the work environment as a source of
better health
Maintaining people in work helping people back
to work
Improving access to work for people with mental
illness
Increasing availability of NHS Plus services
Further developing occupational health services
19
Work health
Promoting improved health in the workplace
Working with cycle industry to promoting cycling
Pilots on promoting health in the workplace
Working with Investors in People UK (IiP) to
develop health business assessment and IiP
standard
Sport England working with Government Departments
to support staff to be more active in the
workplace
Promoting health of NHS staff
Improving the evidence base to assess current
practice
New guidance dissemination of good practice
Initiatives supporting leadership development
HDA guidance for NHS on provision of smoke-free
buildings
Joint campaign with Royal College of Nursing to
provide support for nurses to quit smoking
Implementation of Framework for Vocational
Rehabilitation
20
Making it happen national local delivery
21
Making it happen national local delivery
Supported by a range of organisations working
together
Government Departments
Inspectorates
Healthcare Commission
Audit Commission
Commission for Social Care Inspection
Ofsted
Regional Bodies
Government Offices for the Regions (GORs)
Regional Development Agencies (RDAs)
NHS Arms-length bodies
Health Protection Agency (HPA)
new National Institute for Health Clinical
Excellence (NICE)
NHS Modernisation Agency or successor
Local government organisations
Improvement Development Agency (IDeA)
Local Government Association (LGA)
22
Public Health and PPI in partnership locally

• How can PPI Forum support the delivery of the
  public health white paper?
• Are you willing to work with us on this
  important agenda?