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The Euro Mediterranean Management Approach 1.
A holistic interpretation ofmanagement
Walter Baets, PhD, HDR Associate Dean for
Research MBA Director Professor Complexity ,
Knowledge and Innovation Euromed Marseille
Ecole de Management
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Wanderer, your footprints are the path, and
nothing more Wanderer, there is no path, it is
created as you walk. By walking, you make the
path before you, and when you look behind you see
the path which after you will not be trod
again. Wanderer, there is no path, but the
ripples on the waters.
Antonio Machado, Chant XXIX Proverbios y
cantares, Campos de Castilla, 1917
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A very great musician came and stayed in our
house, He made one big mistake He was
determined to teach me music and consequently, no
learning took place. Nevertheless, I did casually
pick up from him a certain amount of stolen
knowledge.
Rabindranath Tagore
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• Corporate challenges for
• the decade to come
• A Euro-Mediterranean reality
• Diversity as a creative potential
• A complex (dynamic, non-linear) world
• Emergence and the network economy
• Responsible management (long term)
• Management is competency driven
• Entrepreneurship and innovation
• Any system is holistic (hologramic)
• Experiential learning

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Ken Wilber A Brief History of Everything The
concept of a holon (part/whole)
I
IT
Interior-Individual Intentional
Exterior-Individual Behavioral
World of sensation, impulses, emotion,
concepts, vision
World of atoms, molecules, neuronal
organisms, neocortex
Truthfulness
Truth
Functional fit
Justness
World of societies, division of labour, groups,
families, tribes, nation/state, agrarian,
industrial and informational
World of magic, mythic, values
Exterior-Collective Social
Interior-collective Cultural
WE
ITS
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Floors of the  house  of knowing
Classical science Noetic science
Ayurveda
Nature and potential of consciousness
Indian  science of life 
1. Mathematics 1.
Fractal algebra
1. Matter form 2. Physics
2. Energy physics
2. Ether and astral body

(quantum mechanics) 3. Chemistry
3. Vibrational chemistry
3. Energy level
(quantum
mechanics, quarks) 4. Biology
4. Noetic biology
4. Desire
(cells as
integrated communities
control by the
organisms perception) 5. Psychology
5. Energy psychology
5. Capacity to think

(perceptions energy fields)
(conceptualization)


6. Intuition, intelligence


7. Consciousness
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Levels of understanding
Energy psychology
IT
I
Fractal algebra
Energy physics
Noetic biology
ITS
WE
Vibrational chemistry
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Euromeds Management Approachour specificity
Individual

• Personal development
• Emotional development
• Leadership
• Making a difference
• Self motivation
• Joy
• Involvement
• Responsibility
• Respect

• Quantitative approaches
• Control/performance
• Management by
• objectives
• Models
• Financial orientation
• Short term efficiency
• Production management

Mechanistic management approach
Personal Development (Learner centered)
Interior
Exterior

• Dynamic system behavior
• Management in complexity
• Management in diversity
• Knowledge management
• Community of practices
• Ecological management
• Ethics in management
• Social corporate responsibility
• Sustainable development
• The networked economy
• Emergence, innovation

Holistic management approach
Euro- Mediterranean beliefs, values
culture (identity)

• Historic legitimacy
• Diversity
• Sociology
• Humanism
• Relativism
• Complexity
• Social responsibility
• Euro-Mediterranean
• (long term perspective)
• Sustainable development

Collective/Networked
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A pedagogical environment
A learning laboratory Cyberlibris, Alexandrie,
Gartner, etc.
Blogs (http//euromed.blogs.com)
Personal Workspace
Collaborative tools,
Wikis
Hypertext linked
Cases Applications
Activities Competencies
Theory
Personal development
Concepts
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Personal development in the ESC program
My first job
PRO-ACT Employ My employability
Professional Experiences
PRO-ACT Recherche
Electives
Year 3
Electives
Electives
Coaching
PRO-ACT Elective 1/2
PRO-ACT International
Year 2
Core courses
Core courses
Pro-Act Employ Road Book
PRO-ACT Languages
Personal Development Plan
Year 1
Core courses
Core courses
Metizo (30h)
My dream, my personal project, my ambition
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The course structure
1. Introduction to the course (pedagogical
approach, the use of the blog and wikis) and a
general overview of the Euro-Mediterranean
Management Approach 2. Euro-Mediterranean values
within a historic and cultural perspective Holism
, constructivism and scientific practice 3.
Personal development 4. Complexity theory and
the quantum interpretation of business 5.
Knowledge, learning, and innovation 6.
Sustainable development and the Global Compact
program
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WORKLOAD and WORKFORMS (5 ECTS equals 100
working hours) Class room sessions 18
h Weekly assignments 7 h per week (equals 42
h). In groups of 5 students, you are going to
work during the entire course, and on a weekly
basis, producing a Wiki on your interpretation of
the Euro-Mediterranean Management Approach.
Before the next class room session, the Wiki
needs to be constructed further, including the
newly acquired insights. At each moment during
the course, the respective Wikis should be
up-to-date. A tutor is available to tutor you in
this development, but he is not there to do the
work for you. He also monitors the progress of
your Wikis, and the involvement of each
individual student. Readings and personal
study 20 h Final assignment, to be done in the
same group of 5 students, and to be produced
within the Wiki 20 h
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EXAMINATION AND GRADING A group Wiki. At
every session there will be an assignment given
for the next course, that needs to be developed
in a Wiki, and that at the end constitutes your
groups Wiki on the subject (see blog, news
section). The assistant is doing the follow up
on the progress of your Wikis and your
individual involvement in the creation of it.
Weekly assignments, timely made available in the
Wiki 40 of the grade Peer and self
evaluation at the end of the course, each
student hands in with the assistant a self
evaluation and a peer evaluation of each team
member. The document you have to hand in
consists of an evaluation of each of the
competencies that this course aims to develop
(see the upper part of this course outline).
For this part we use Cassandra (will be explained
during the Course) 20 of the grade
Presence is advised but not controlled Formal
examination (QCM) 40 of the grade
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Self evaluation and peer evaluation (1)
Savoir Analytical skills Understanding the
Euro-Mediterranean Management Model Understanding
of different realities in management Basic
understanding of complexity theory and
constructivism Problem solving skills Identificati
on of variables and constraints Define the
variables of a Complex Space-Time reality The
assumptions of the networked economy Information
management Experience new pedagogical tools and
approaches
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Self evaluation and peer evaluation (2)
Savoir faire (1) Project management
skills Identification of multidimensional problem
and solution spaces Vision development
skills Understanding the economic
context Critical evaluation Translate new
concepts in real life situations Imagine and
create innovative actions Lateral
thinking Produce coherence/holism Group
working Master team oriented parameters and
attitudes Anticipate hurdles Share knowledge and
experience
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Self evaluation and peer evaluation (3)
Savoir faire (2) Flexibility Adaptability Commun
ication Manage communication supports Manage a
personal and group learning file Coaching Organize
and experience co-coaching Management
learning Progress your own knowing Learn from
your errors Incorporate continuous
learning Stress management Time management
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Self evaluation and peer evaluation (4)
Savoir être (1) Euromed Marseille
orientation Stop ethnocentric thinking Make use
of European and Mediterranean diversity Understan
d managerial diversity Understand the choices
made in management and its consequences Use
diversity as a constructive principle Learn about
diversity (of any kind) Euro-Mediterranean
networking Learn how to operate in networks
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Self evaluation and peer evaluation (5) Savoir
être (2) Respect for the human being Have an open
mind Be aware of and accept differences Be
tolerant and show humility Be sensitive for
context Entrepreneurship Be an actor in
development Assume the role of manager as a
choice making agent Social responsibility Take
societal responsibility for your actions
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Self evaluation and peer evaluation (6)
Savoir devenir Leadership/motivation Create
synergy Listen Construct Motivate Support and
back-up your co-workers Self-motivation Be
involved, ever more Creativity and innovation Be
open for and apply change Dare to
innovate Embrace complexity and variety (dont
limit) Be a continuous learner Allow and
support others to learn continuously
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Final remarks All communication between us and
the students goes via the blog (news section)
(and not via doc exchange), except if
differently announced. The class room sessions
will be in one (large) group. Students that
arrive late are requested to wait outside until
the break. I count on your self-discipline in
order to make the classroom sessions attractive,
interesting and, despite the numbers,
interactive. No PCs are allowed in the
classroom The language of the class room
sessions is in principle French, however the
teaching material is in English. The Wikis can
be made either in English or in French (but dont
forget the world is looking at your work).
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THE TEAM Prof Walter Baets, PhD, HDR (see
cv on the blog) Assisted by Rodrigo Pinto Leis
(rodrigo.pintoleis_at_euromed-marse
ille.com)