Persuasion

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Persuasion

• You Tell Em!

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Elements of Persuasion

• Measured by degree of effect

Never complete failure
Never complete success
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Differences Between Informative and Persuasive
Speaking

• Teach and enlighten
• No real audience commitment
• Passive listeners

• Advocate change
• Audience commitment
• A constant mental give and take

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The Three Types of Persuasive Speeches

• A Question of Fact
• The truth or falsity of an assertion.
• May not have an answer, but you can speculate.

As I look at my freakishly big foot, I wonder,
are megadoses of vitamins beneficial to ones
health?
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The Three Types of Persuasive Speeches

• A Question of Value
• Is it morally right or wrong? Is it right?
• Based on values, beliefs, attitudes.

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The Three Types of Persuasive Speeches

• A Question of Policy
• Involves a question of fact and value.
• Should a specific course of action be taken?
• Two levels of argument

A question of policy must show
NEED PLAN PRACTICALITY
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The Monroe Motivated Sequence

• Attention
• Need
• Satisfaction
• Visualization
• Action

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The Monroe Motivated Sequence

• Attention Step Replaces the introduction
• Need Replaces the thesis/mapping statement
• Satisfaction Replaces your main points
• Visualization Another main point before your
  conclusion
• Action Replaces the conclusion

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• Attention Step Grab our attention. Tell a story
  shock us with statistics or facts. Need Step
  Today, Im going to persuade you
• 1) Satisfaction Step 1
• Transition
• 2) Satisfaction Step 2
• Transition
• 3) Satisfaction Step 3
• Transition
• 4) Visualization Step
• III. Action Replaces the conclusion. Calls us
• to act on the Need Step.