MARIE SHARPS JAPAN

1
MARIE SHARPS JAPAN

• A Proposal for a Web site Redesign
• by KCC Web Design Studio

2
Table of Contents

• Why Redesign?
• Site Interaction
• Competitors' Web Site
• What a good Web site has?
• Primary Objectives
• New Features
• Design Process
• Contact

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Why Redesign (issues with current Web site)?

• Lacks information necessary company info
• Unclear navigation
• Few visual elements
• Scored -3 (range of -50 to 50) on the Web
  usability test
• Design can be improved
• Difficult to edit
• Low legibility of the text

4
Site Interaction

• NAME
• AGE
• GENDER
• LOCATION
• EDUCATION
• FAMILY
• HOBBIES
• OCCUPATION
• WORK HOURS
• DISABILITIES
• COMPUTER
• MONITOR
• NETWORK
• TECH SKILL

Hiroshi Fukuzawa 55 Male Tokyo,
Japan college married wine Sales Agent 9a.m. to
6p.m. None PC 1024 X 768 cable e-mail check,
browsing internet
USER GOAL To find business information about
Marie Sharp's Japan.
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Competitor's Web site Tabasco

• captures product image
• lots of graphics
• casual
• convincing site structure

• confusing navigation
• small layout
• low readability

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What a good Web site has?

• clear navigation
• organized structure
• organized layout
• good graphics
• high legibility of the text
• good visual hierarchy
• flexible layout for updates

Example www.goincase.com Sells case product for
ipod, cell-phones, music instruments, etc.
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Primary Goals Objectives

• To organize the Web site structure
• - Better presentation of the information
• To appeal Marie Sharps products to target
  customers
• - Good visuals, more information about the
  company
• To distinguish product image from competitors
  (Tabasco, etc)?
• To gain MSJ's trust
• - Good Design
• Better text legibility and readability
• Better coding of the Web site
• - saves time for update process

8
New Features

• Clear Navigation structure - add sub navigation
• - add tabs / breadcrumbs navigation for
  users
• Eye catching Top page - clear company information
• - good graphics
• Organized product page - one page for all
  products to view quickly
• - flexible page for more
  product
• New (better) company image - discuss company
  image or new logo
• Improved coding flexible layout for more page,
  easier to update

9
Design Process

• Requirements Analysis
• Conceptual Design
• Mock-ups Prototypes
• Production
• Launch

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Contact

• KCC Web Design Studio
• 4303 Diamond Head Road
• Honolulu, HI 96816
• (808) KCC-DZINE
• info_at_kccwebdesign.com