Great Harvest Bread Company

1
Great Harvest Bread Company

• Evan Happel
• Sheena McLeod
• Josh Pine

2
History

• Founders Pete and Laura Wakeman started with a
  small roadside stand in Durham Connecticut during
  college
• Couple went on to open the first Great Harvest
  Bread Company in 1976 in Great Falls Montana
• 2nd store opened in Kalispell Montana in 1978,
  3rd in Spokane Washington
• Pete and Laura Wakeman sold the bakery to Pete
  Rysted in 1983 and the franshise office was
  founded
• Current President and CEO is Mike Ferretti

3
Company Goal

• Recruit the nicest, most generous, most honest
  and authentic people we can findwho love
  learning for the plain fun of it, who see
  business as an excuse to play, and love all of
  life for the sheer thrill of a bumpy rideand
  bring them together in a caring community which
  supports these entrepreneurial types to TRULY run
  their own thing, make their own mistakes, have
  their own successes, and be 100 themselves.

4
Freedom Franchise

• Freedom to make own decisions
• Choose people who work with you
• Set your own schedule
• Set own dress code
• After certain core products you can choose what
  you sell
• Store can look anyway you want

5
Steps to Obtaining a Franchise

• 8 Step Plan
• Research
• Information Packet
• Application
• Getting to Know You
• Trip to Montana
• Training and Support
• Open Bakery
• Live Your Dream

6
Company Information

CNBC. Featuring Great Harvest Franchising
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Great Harvest in Corvallis

• Came to Corvallis in 1998
• Travis and Michelle Pindell purchased the bakery
  in January 2005 making it locally owned for the
  first time.

8
The Daily Routine

• Fresh Bread made everyday coming out of the oven
  at
• 1030 and 100
• Mill their own flour everyday
• Free slices of bread handed out daily

9
SWOT Analysis Strengths

• Wonderful Product
• Proud of being good for you
• Mostly wheat breads
• Customer Service
• Genuine people
• Ability to adapt
• Bread Board free samples
• Strong Brand - people willing to drive
• Good atmosphere

10
Weaknesses

• Location
• Downtown Corvallis (1st street)
• Price
• High compared to grocery
• Not open on Sunday
• Not a lot of money for promotion
• low margins

11
Opportunities

• Expand Customer Base
• More Advertisements
• More Involvement in Community
• Involved on Campus
• More product offering
• Sandwiches and other lunch items

12
Threats

• Convenience
• Grocery stores
• Other Bakeries/new bakeries
• with more capital to promote

13
Thank you Travis (franchise owner) for the yummy
bread!!!

• Visit Great Harvest Corvallis!!!

14
Sources

• www.greatharvest.com
• http//nowtowns.com/businesses
• Interview Travis Pindell-Thanks for the bread!!!