A1262745006MvKwH

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In Your Face(book)

• Social Networking Sites
• for Engaged Library Services
• Gerry McKiernan
• Science and Technology Librarian
• Iowa State University Library
• Ames IA
• gerrymck_at_iastate.edu

http//www.public.iastate.edu/gerrymck/LITANation
alForum2007.ppt
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LITA National Forum 2007October 4-7 2007
Marriott City Center, Denver, Colorado
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!!! THANK YOU !!!

• LITA National Forum 2007 Program Committee
• Mary Taylor, Executive Director, LITA
• Melissa S. Prentice, Programs and Marketing
  Specialist, LITA
• Brian Matthews, Information Services Librarian
  Distance Learning Services Coordinator, Georgia
  Institute of Technology

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!!! THANK YOU !!!

• Meredith Farkas, Distance Learning Librarian,
  Norwich University, Vermont
• Stephen Abram, Vice President, Innovation,
  SirsiDynix
• Jenny Levine, Internet Development Specialist and
  Strategy Guide, American Library Association,
  Information Technology and Technical Systems and
  Publishing Departments

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!!! THANK YOU !!!

• Jacob Schroeder, Doctoral Student,
• Chemistry, Iowa State University

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DISCLAIMER (1)

• The screen prints selected for this presentation
  are for educational purposes, and their inclusion
  does not constitute an endorsement of an
  associated person, product, service, or
  institution.

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DISCLAIMER (2)

• The views and opinions expressed
• in this presentation are those of the presenter
  and do not constitute an endorsement by Iowa
  State University or its Library.

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OUTLINE (1)

• Web 2.0
• Social Networking Services
• Facebook
• Librarian Facebook Presence
• Institutional Facebook Presence
• Library Facebook Presence
• Facebook Library Groups
• Facebook Groups for Professionals
• Service Facebook Groups

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OUTLINE (2)

• Facebook Applications
• Facebook Apps for Libraries
• Iowa State University Facebook Community
• Facebook Outreach Projects
• Implementation and Promotion Strategies
• Project Results
• Future Plans
• Readings and Resources

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Web 2.0

• Web 2.0, refers to a perceived second generation
  of Web-based communities and hosted services
  such as social-networking sites, wikis and
  folksonomies which aim to facilitate
  collaboration and sharing between users.
• The term became popular following the first
  O'Reilly Media Web 2.0 conference in 2004.
  Although the term suggests a new version of the
  World Wide Web, it does not refer to an update to
  any technical specifications, but to changes in
  the ways software developers and end-users use
  the Web

http//en.wikipedia.org/wiki/Web_2
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• The Best Way To Predict The Future Is To Invent
  It.
• Alan Kay
• Palo Alto Research Center (PARC) Meeting
• 1971

http//en.wikipedia.org/wiki/Alan_Kay
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Alan Kay

• American computer scientist, known for his early
  pioneering work on object-oriented programming
  and windowing graphical user interface design
• Conceived the Dynabook concept which defined the
  basics of the laptop computer and the tablet
  computer

http//en.wikipedia.org/wiki/Alan_Kay
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Social Networking

• A social network service focuses on the building
  and verifying of online social networks for
  communities of people who share interests and
  activities, or who are interested in exploring
  the interests and activities of others, and which
  necessitates the use of software.
• Most social network services are primarily
  Web-based and provide a collection of various
  ways for users to interact, such as chat,
  messaging, email, video, voice chat, file
  sharing, blogging, discussion groups, etc.

http//en.wikipedia.org/wiki/Social_network_servic
e
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Social Networking
http//www.victorinox.ch/
Swiss Army Knife
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Social Networking Sites

• aSmallWorld
• Bebo
• Boomj
• Classmates
• Cyworld
• Facebook
• Friendster

• hi5
• LinkedIn
• Mixi
• MySpace
• orkut
• Ning
• Y! Mash

http//en.wikipedia.org/wiki/List_of_social_networ
king_websites
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http//valleywag.com/tech/data-junkie/the-world-ma
p-of-social-networks-273201.php
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Facebook Overview (1)

• Launched on February 4 2004
• Founded by Mark Zuckerberg at Harvard
• Expanded from Harvard to other colleges and
  universities, then to high schools, then to
  companies, then to any one
• Largest number of registered users among
  college-focused sites (July 2007)
• Among the Top Ten most-visited Web sites
  (September 2007)

http//en.wikipedia.org/wiki/Facebook
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Facebook Overview (2)

• Number One site for photos in the United States,
  ahead of public sites such as Flickr
• Membership
• 40 million
• Growth
• 7 million (July 2006)
• 9 million (September 2006)
• 14 million (January 2007)
• 36 million (August 2007)
• 1 million new registrations / week

http//www.wired.com/techbiz/startups/news/2007/09
/ff_facebook
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Facebook Features (1)

• Profile
• Contains all the information about an individual
  that friends and people in your networks can view
• Networks, Sex, Relationship Status, Birthday,
  Hometown, Political Views, Religious Views
• Education and Work--Education Info Colleges,
  High School. Work Info Employer, Position, Time
  Period
• Information -- Contact Info E-mail, AIM, Land
  Phone, Current Address, Residence, Website.
  Personal Info Activities, Interests, Favorite
  Music, Favorite TV Shows, Favorite Books,
  Favorite Quotes
• Individual provides or chooses not to provide
  details

http//iastate.facebook.com/privacy.php?viewprofi
le
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Facebook Features (2)

• Core Features
• Friends
• Inbox and Messages
• News Feed and Status
• Profile and Mini-Feed
• Pokes
• Requests and Notifications
• The Wall

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Facebook Features (3)

• Applications by Facebook
• Groups
• Events
• Notes
• Posted Items
• Video

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P R I V A C Y
http//iastate.facebook.com/privacy.php
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Librarian Facebook Presence
http//www.imdb.com/title/tt0455596/
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Institutional Facebook Presence
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Library Facebook Presence
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Facebook Groups
Facebook Groups
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Facebook Groups for Professionals
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Service Facebook Groups
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Facebook Applications

• Facebook Platform announced at Facebook F8
  conference in late May 2007
• 3,200 new apps (August 2007)
• 180 / week

http//www.wired.com/print/techbiz/startups/news/2
007/09/ff_facebook/
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Facebook Apps for Libraries
http//iastate.facebook.com/group.php?gid24697771
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Facebook Apps for Libraries

• Books
• Digital Reference
• Journal Articles
• Library Search
• Reference Resources
• RSS / Webfeeds
• Social Bookmarking
• User Guides
• Video / YouTube Video Box
• Wikis

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Iowa State University (ISU) Facebook Community
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Facebook Growth _at_ ISU

• As of late February 2006 there were nearly 22,000
  registered Facebook users at Iowa State
  University which included 17,230 undergraduate
  students, 3,200 alumni, 374 graduate students and
  nearly one thousand faculty and staff.
• On October 1 2007, there were 34,650 registered
  members of the ISU network

http//www.iastate.edu/Inside/2006/0224/facebook.s
html
http//iastate.facebook.com/networks/
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Facebook Outreach Projects

• NSF-REU (Research Experience for Undergraduates)
  5/31/07 - Open
• Welcome Week Display 8/20/07- Open
• Chem 231 L 8/10/07 Open
• Industrial Engineering 501/601 9/15/07 Open
• SciFinder Scholar 101 11/01/07 Open
• Engineering Information Resources Spring 2008 -
  Open

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Implementation and Promotion Strategies

• Create relevant discipline / course Facebook
  groups
• Flyers
• Informal discussions with students inside/outside
  library
• Instruction session announcement
• Join relevant ISU student departmental /
  professional Facebook groups

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http//iastate.facebook.com/group.php?gid23580691
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Project Results (2)

• NSF-REU (Research Experience for Undergraduates)
• An NSF-funded program that provides research
  experiences for undergraduate students in the
  areas of Biological Materials and Processes
  (BioMaP). Coordinated by the Chemical and
  Biological Engineering department.

http//www.eng.iastate.edu/abstracts/viewabstract.
asp?id1887
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Project Results (2)

• NSF-REU (Research Experience for Undergraduates)
• Summer program for non-ISU students
• 15 (of 18) joined Facebook group
• http//iastate.facebook.com/group.php?gid2911245
  370
• Facebook group used to inform students of updates
  to class handout
• http//www.public.iastate.edu/gerrymck/REU2007.h
  tm
• Facebook group used to message students about
  additional library services

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Project Results (3)

• Welcome Week Outreach
• Four departmental closed Facebook groups created
• Chemical and Biological Engineering
• http//iastate.facebook.com/group.php?gid24010722
  00
• Civil, Construction, and Environmental
  Engineering
• http//iastate.facebook.com/group.php?gid42449383
  99
• Industrial and Manufacturing Systems Engineering
• http//iastate.facebook.com/group.php?gid41362976
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• Mechanical Engineering
• http//iastate.facebook.com/group.php?gid42106896
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• 75 flyers prepared and distributed at Library
  Welcome Table / 25 remained

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NEED INFO ? JOIN A LIBRARY
GROUP Chemical and Biological
Engineering http//iastate.facebook.com/group.p
hp?gid2401072200 Civil, Construction, and
Environmental Engineering http//iastate.fa
cebook.com/group.php?gid4244938399 Industrial
and Manufacturing Systems Engineering
http//iastate.facebook.com/group.php?gid4136
297660 Mechanical Engineering http//iastate
.facebook.com/group.php?gid4210689660 GET INFO
! Contact Information Gerry McKiernan
Science and Technology Librarian 152 Parks
Library http//iastate.facebook.com/profile.ph
p?id16926735
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ONE(1)
ONE (1)
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Project Results (5)

• Chem 231 L
• Laboratory to accompany Chemistry 231, a survey
  of modern organic chemistry including
  nomenclature, structure and bonding, and
  reactions of hydrocarbons and important classes
  of natural and synthetic organic compounds for
  non-majors
• Total enrollments 125 students / several labs
  sessions
• Facebook group initiated by librarian in
  cooperation with doctoral student who supervises
  lab sessions and teaching assistants for Organic
  Chemistry for non-majors
• http//iastate.facebook.com/group.php?gid4811782
  781
• Facebook as an alternative / supplement to WebCT
• 50 members (10/10/07) 50/125 40

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Project Results (6)

• Industrial Engineering 501/601
• Research Basics and Communications
• Facebook group created
• http//iastate.facebook.com/group.php?gid5
  027432438
• Instructional Session (9/19/07)
• Flyer
• Facebook group address included on class handout
• http//www.public.iastate.edu/gerrymck/IND50160
  1.htm
• Zero (-0-) response

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Future Plans (1)

• FALL 2007
• Invite students using Facebook Browse Network
  function for a planned SciFinder Scholar 101
  class
• Invite additional students and faculty associated
  with Chemistry-related field to join Facebook
  SciFinder Scholar Interest Group and Facebook
  Chemistry- Information-Sources-Information Group
• Presentation to campus community
• Chem 231 L Second Phase
• FALL 2007 / SPRING 2008
• Prepare submissions for professional journals and
  magazines
• Prepare and submit abstracts for national and
  international conferences
• Engineering Information Sources 101

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Future Plans (2)

• SciFinder Scholar 101
• Training session on SciFinder Scholar
  fundamentals for ISU graduates and
  undergraduates,
• Invite members of select Chemistry-related
  Facebook departmental student groups
• Invite using Facebook Browse Network function
• Invite students to join Facebook SciFinder
  Interest Group
• http//iastate.facebook.com/group.php?gid58971063
  66
• Invite students to join Facebook SciFinder
  Interest Group
• http//iastate.facebook.com/group.php?gid58971063
  66
• Invite students to join Facebook
  Chemical-Information-Sources-SNS
• http//iastate.facebook.com/group.php?gid6035
  271802

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Browse Network
Select Concentration Chemical Engineering
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Chemical Engineering
Chemical Engineering Grad Student
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SciFinder Scholar Interest Group
Chemical-Information-Sources-SNS
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Center for Excellence in Learning and Teaching

• Facebook 101 An Introduction to Online Social
  Networking and its Potential for Education
• Over the past few years some colleges and
  universities have begun to recognize online
  social networking sites as virtual communities
  that offer opportunities for their faculty to
  interact more directly with students. In this
  presentation, we will provide an overview of
  Facebook, a major Web-based social networking
  site describe its major features and
  functionalities and profile several local and
  national projects that have utilized Facebook for
  engaged instruction and learning.
• Gerry McKiernan
• Associate Professor Science Technology
  Librarian Tuesday October 23 2007  100
  300 PM

http//www.celt.iastate.edu/events/
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Chem 231 L (1)

• Laboratory course for non-Chemistry majors
• Students enrolled in a variety of scientific
  fields and disciplines

• Material Science and Engineering
• Natural Resource Ecology and Management
• Zoology and Genetics

• Agronomy
• Animal Science
• Dietetics
• Environmental Science
• Food Science and Nutrition

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Chem 231 L (2)

• Use Facebook to contact students in
• Agronomy
• Environmental Sciences
• Materials Science and Engineering
• Natural Resource Ecology and Management
• Zoology and Genetics

• Promote library programs, resources, and services
  in students major
• Invite for Face-to-Face meeting to discuss
  research information needs
• Offer to Friend

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Readings and Resources
http//www.infotoday.com/cilmag/sep07/index.shtml
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Computers in Libraries
Forward  
 

• Connecting and Communicating With Students on
  FacebookBy Sarah Elizabeth Miller and Lauren A.
  Jensen Page 18
• The Systems Librarian Librarians Face Online
  Social Networks By Marshall Breeding Page 30
• Commentary One Teenagers Advice to Adults on
  How to Avoid Being Creepy on FacebookBy Scott
  Koerwer Page 40
• Libraries in Computers Social Software You Are
  an Access PointBy Daniel Chudnov Page 41
• Tech Tips for Every LibrarianEmbedding a
  Librarian in Your Web Site Using meebo By
  Michael Stephens and Rachel Singer Gordon Page 44

http//www.infotoday.com/cilmag/sep07/index.shtml
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Friends Social Networking Sites for Engaged
Library Services
http//onlinesocialnetworks.blogspot.com/
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• There is nothing more powerful than an idea whose
  time has come.
• Victor Hugo
• Histoire d'un Crime
• Déposition d'un Témoin ,
• Paris Calmann Lévy, 1887-1888.

http//en.wikiquote.org/wiki/Victor_Hugo
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! Thank You !For Your Attention
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October 23 2007 1745
Revised and Corrected
http//www.public.iastate.edu/gerrymck/LITANation
alForum2007.ppt