HOEGAARDEN

1
HOEGAARDEN SUMMER CROSS MERCH OFFER
Offer Description
Point of Sale

• Promo Valid May 1 - August 31, 2009
• Display Target Primary and Secondary Beer
  Locations
• Save Up To 15.00 via Mail-in Rebate on Summer
  Fare!
• Beer Purchase Required Save 15.00 via MIR off
  the purchase of Mussels (or other shellfish),
  Garden Produce, Fine Cheeses and Gourmet
  Crackers, with the purchase of one (1) Hoegaarden
  6-pack or larger. Purchase price of Mussels (or
  other shellfish), Garden Produce, Fine Cheeses
  and Gourmet Crackers must exceed 15.00.
• Valid In AK, AZ, CA, CO, DC, DE, FL, GA, IA, ID,
  IL, KS, MD, MI, MS, MT, ND, NE, NH, NM, NV, OH,
  OK, PA, SC, TN, VT, WA, WI, WY
• No Beer Purchase Required Save 10.00 via MIR
  off the purchase of Mussels (or other shellfish),
  Garden Produce, Fine Cheeses and Gourmet
  Crackers. Purchase price of category items must
  exceed 10.00.
• Valid In AL, AR, CT, HI, KY, MA, ME, MN, MO, NC,
  NJ, NY, RI, SD, UT, VA, WV
• Consumer offer not available in the states of IN,
  LA, OR and TX.

Display / Categories

• Cross Merch Display Items
• Hoegaarden 6-Packs or Larger
• Summer Essentials Featured in Gourmet, Seafood
  Deli Departments

Key to Success Build Hoegaarden displays
adjacent to Seafood Gourmet areas
Mail-in Rebate Offer Valid Start Date May 1,
2009
Channels Grocery only