Individual Giving in Russia Why, Who and How Now'

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Individual Giving in Russia Why, Who and How
Now.
Belgrade, 2006
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Why individual giving

• For society and democracy development
• Citizens involvement into Charities aid
  activities an instrument for Social
  Responsibility and Civil Initiatives development
• Attraction of Societys attention to social
  problems and development/presentation of possible
  solutions

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Why individual giving

• Opportunities for NGO
• To present the organization and its Mission
• To acquire supporters
• To receive constant financial support for Mission
  fulfillment
• To attract and involve volunteers into
  organizations activities

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What are the most successful Russian NGOs in
gathering private donations?

• Charities Foundations that are focused on
  supporting diseased or invalid children (KEYSTONE
  Foundation, VOLSHEBNIY KLUCH organization, and
  others)
• Non-governmental organizations focused on
  supporting orphanage children (MURLANDIA
  Foundation, SOZIDANIE Foundation, and others)
• Worldwide ecological organizations (Greenpeace
  International, World Wide Fund for Nature (WWF),
  LEAD International, and others)

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Success stories

• Every Child - working for building a world
  where children are safe and secure.
• The amount of private donations gathered from
  April 2005 till March 2006
• S. Petersburg 685 0,15
• Yekaterinburg 81460 32 of annual budget

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Success stories
Children's Hearts" organization was founded in
September 2002, Moscow. Children's Hearts"
Mission is to provide needed high-qualified
support to children with Congenital Hearts
Defects. All Foundations initiatives are
funded by personal donations. During 4 years of
Foundations existence more than 4 million
dollars were gathered.
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Success stories
5 Non-governmental organizations (Childrens
Hearts, Here and Now!, Detskie domiki, Obraz
budushego, Marias Children) united under one
idea starting a DRY POPA National campaign.
DRY POPA campaigns goal is to gather dippers
for children at orphanage houses.
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Success stories
Vse Vmeste is a Union of 13 NGOs that
established co-operation for promoting/contributin
g into each others social activities (DRY POPA,
TERRITORY WITHOUT ORPHANS, CLOWNS COME TO KIDS,
and others) and create a synergy for providing a
positive impact in society.
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What Russian NGOs are not interested in gathering
private donations?

• HIV/AIDS organizations
• Human Rights organizations
• Resource centers for NGO development

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What are the instruments and methods of work?

• Charitable campaigns, actions, official events
  innovative, exclusive, creative, outstanding
• Money-boxes for donations gathering
• Internet donations
• SMS-donations
• Reference letters with attached donating checks

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Whats new in Personal donations gathering in
Russia?

• NGO Unions Vse Vmeste, Dry Popa
• Mass Media Active Involvement Big City
  magazine, Kommersant newspaper Russian
  Support Foundation, Moscow Echo radio station

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Whats new in Personal donations gathering in
Russia?
Broad usage of modern technologies for Money
transferring

• Bank requisites
• Credit system
• YandexMoney system
• WebMoney system
• iKobo system  

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Whats new in Personal donations gathering in
Russia?
Co-operation with companies that are working in a
sphere of interactive marketing and mobile
entertainment services
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Whats new in Personal donations gathering in
Russia?

• Implementation of Client Giving Programs for
  donations gathering
• Employees giving programs (Give as your own)
• Using creative methods for involving rich and
  financially sustainable people into Charitable
  programs and initiatives

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Best practices

• Client giving program

UGBANK and NGO Second Mother" (Krasnodar)
designed and started a banking program
Advanced technologies for Advanced goals You
can donate money now to any non-governmental
organization UGBANK signed an agreement with by
using Golden Crown UGBANKs card as a support
to NGO development or social programs/actions/camp
aigns run by NGOs. Report on money transfer and
final usage will be available one month after the
end of the program.
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Best practices

• Client giving program

• Process of donations transferring
• Go to ATM Menu, Select Payments
• Select Support orphan children
• Select an NGO you would like to
• transfer your donation to.

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Best practices

• NGO Island of Warmth

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Best practices

• Payroll Giving

Office Hot Heart Gathering donations among
employees for a concrete problem solving or
initiative support
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