Creating Surveys with WebSurveyor

1
Creating Surveys with WebSurveyor

• Maggie McVay Lynch, Ed.D.

2
Before You Begin

• Coordinate with the Graduate Studies and
  Sponsored Projects Research Office
• Obtain Human Subjects review
• http//www.gsr.pdx.edu/rsp/
• Use the Survey Research Lab staff

3
Research Framework

• What is the purpose of the research?
• What methodology will you use?
• How will you measure?
• How will you perform data analysis?

4
Survey Development

• Flowchart design and question sequencing
• Structured vs. unstructured
• Create or adapt the opt-in statement
• Vetting of all survey statements or questions in
  advance -- pilot

5
Item Types

• Dichotomous (yes/no)
• Multiple choice
• Ranking
• Rating Likert scale
• Open-ended

6
Avoid Survey Pitfalls

• Leading
• Highbrow or jargon
• Complex
• Irritating
• Negatives and double negatives
• Ambiguous wording