THE ART OF PERSUASION

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THE ART OF PERSUASION
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3 MAJOR APPEALS

• Appeal to LOGIC - the appeal to that which is
  logical.
• Appeal to EMOTION - the appeal to items such as
  love/hatred of country, family, peace and justice.

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PROPAGANDA

• - something used to make the reader think or act
  in certain wayis used to sway the readers
  opinion.

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TECHNIQUES OF PROPAGANDA

• BANDWAGON EFFECT - says that most people feel a
  certain way and so should you.
• - Everybody in school is wearing a Vote for Mr.
  Jones button. You should too.

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• TESTIMONIALS - tells you to base your decision on
  what someone else (usually someone famous)
  thinks.
• PLAIN FOLKS - tries to connect with people by
  saying they are just like you.

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• CARD-STACKING - provide only positive effects
  of a product, but not necessarily backed by
  facts.
• 85 of our clients saw results in the first
  week!
• APPEAL TO DESIRE FOR STATUS - appeals to the
  need/desire people have to be somehow better
  (smarter, thinner, richer, prettier).

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• GLITTERING GENERALITIES - uses words that are
  patriotic, attractive, or catchy, but dont
  really say anything.
• - This is the dawn of a new era for the students
  of Syms Middle School.

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• SCARE TACTICS/FEAR - describe possible negative
  effects with strong and unsupported images that
  make people act out of fear instead of reason.
• - If he is voted in, your taxes will increase,
  while your pay stays where it is.

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• SCIENTIFIC/STATISTICAL PROOF - says that
  something is supported by scientific evidence,
  although the information is not backed with
  facts.
• - 4 out of 5 dentists recommend this brand
  chewing gum.

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• ANDWE ARE DONE!!!