Persuasion

1
Persuasion

• DEFINITION Persuasion is a form of argument and
  involves the act of trying to convince someone of
  the wisdom of a certain action or thought.
• Types of persuasive writing editorials,
  informational arguments within essays, debates,
  political speeches, sermons, reviews,
  advertisements
• Being good at persuasion gives one a sense of
  power and control over his/her thoughts and
  actions.

2

• The authors view should be clear the author
  wants the reader to adopt, agree with or change
  his or her attitudes, opinions, values, or
  behavior.
• WORD CHOICE The author must choose words
  carefully and often uses loaded words and
  emotional triggers.
• DETAILS and SUPPORT The author must use
  details, examples, analogies, short narratives,
  and comparisons as support.

3
IDEAS and CONTENT

• Clear statement of the topic in a thesis
  statement.
• Fair and accurate presentation of both sides of
  the issue.
• OR present only one side.
• The use of logical evidence to support the
  writers opinion.
• Includes a strong introduction and conclusion.
• Shows awareness of the emotional power of word
  choices

4
ORGANIZATIONStructure and Form

• Has an attention-getting lead that clearly states
  the topic of the essay in a concise thesis
  statement.
• Has a strong conclusion that leaves the reader
  feeling a sense of completeness.
• Uses paragraphs effectively and has transitions.
• Uses correct grammar.

5
Persuasive-Descriptive FormOne-Sided

• Introduction State the topic of your essay in a
  thesis statement and give the three basic
  reasons/support you will be discussing.
• Body Paragraph 1 Reason/Support 1 with evidence
  and details that explain your first reason.
• Body Paragraph 2 Reason/Support 2 with evidence
  and details that explain your second reason.
• Body Paragraph 3 Reason/Support 3 with evidence
  and details that explain your third reason.
• Conclusion Restating the thesis and your
  support ideas.

6
Persuasive/Two-Sided Essay

• Introduction State the problem/topic/issue.
  Give both sides of the argument and then clearly
  identify your opinion and what side of the issue
  you support or believe in.
• Side A Give the support as to why you believe
  in or support that side of the issue or problem.
  Give examples and evidence that back up your
  argument.
• Side B Give reasons why someone would support
  the other side of the issue.
• Conclusion Restate the issue/problem and
  reiterate your position and why that is the best
  side to support or believe in.