Diapositive%201

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Blogs social software tendancies
uses MarCom seminar Opio FR Sept 14th 2005
by joël ronez - Cup of Tea
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gt Blog social software
Find more ressources, links, examples (and
pictures) on the seminar blog http//ronez.type
pad.com/seminar/
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gt Social Software definition
Tools for Sharing Interconnecting
Social Bookmarking Sharing bookmarks (e.g.
www.blogmarks.net)

• ideas- informations- business- knowledge-
  contacts

Social networking Sharing contacts (e.g.
www.linkedin.com)
WIKI Sharing content (e.g. www.wikipedia.org)
blogs Sharing knowledge (e.g. http//ronez.typepad
.com/seminar)
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gt What is a blog ?
The first editorial format born with the web
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gt What is a blog ?
A web site
... made with articles
classified by dates
and categories
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gt What is a blog ?
An easy CMS (content management System)
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gt New formats
Permalinks
comments
RSS feeds
Trackbacks
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gt New contents
short notes
Time sensitive content
Unformal content and tone
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gt Publishing unity around
Know-how
commitment
company
cause
Center of interest
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gt interconnection
blogrolls includingthe blog inside a
community
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gt RSS feeds new dimension for information
Blog
content
content
content
Blog search engines (technorati, google blog
search..)
Feed aggregator (software)
Other Blogs sites
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gt RSS feeds new dimension for information
gt The info doesn't wait, it travels gt For read or
republish gt The web site is no more the point of
convergence, the user is on the center gt RSS will
kill newsletters ? - RSS not compatible sith
spam - No viruses - The reader decide - No
psychological resistance on giving e-mail
address
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gt Blog uses (1/2)
gt Personal blogs gt Thematic blogsPassion,
music, products gt Citizen blogmonputeaux.com gt
Media blogssee the Guardian Newsblogs gt
Experts / SoHo BlogsSee Cup Of Tea, Crawford
Killian
www.treonauts.com
blogs.guardian.co.uk/news/
crofsblogs.typepad.com/
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gt Blog uses (2/2)
gt Managers / employees blogs - IBM - Microsoft
(eg Robert Scoble) - SUN (2 000 persons) gt
Thematic / Lobby To put a theme on the political
agenda, know the temperature, the opinion,
discuss with customers gt Citizen
blogmonputeaux.com gt PRex Rumeur publique,
PR Machineto publish information and/or PR
through RSS rather than mailFor Public Relation
(product placement) gt EventsApple Expo gt
InternalKM, Project management, etc (eg
rebranding blog Cap Gemini)
scoble.weblogs.com
http//www.blolf.org/
http//prmachine.blogspot.com/
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gt Blog uses corporate use
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gt Blog typology
From Deutsch Bank research Think Tank report
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gt Why blog are successfull ?
IT'S SIMPLE gt To readgt To understandgt To
explaingt To findgt To install IT'S NOT
EXPENSIVE IT'S PRODUCES QUICK VISIBLE RESULTS
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Blogs for Steria ?
INTERNAL gt Employees / managementgt Themesgt
Job alertgt Ideas / Think tank ("laboratory of
unreal ideas")gt Events orgnization, registration
feedbackgt training EXTERNAL gt Productsgt
Pressgt Lobby / corporate evangelism gt White
papers gt experts...