Sample Powerpoint Formatted File

1
Creating A High-Impact Presentation (An MA
Viewpoint)
March 2, 2000
Presented To Massachusetts Software Internet
Council Pre-Conference Panel
I N F O R M A T I O N T E C H N O L O G Y
C O M M U N I C A T I O N S
M E D I A
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Agenda

• Structuring The Presentation
• The MA Perspective
• Summary

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Structuring The Presentation
INFORMATION TECHNOLOGY COMMUNICATIONS
MEDIA
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Opening Thoughts

• 10 (or 15) minutes is a very short timeframe to
  communicate a complex messagetherefore simplify
  where possible
• Use PowerPoint slides to stay on point
• Watch your time
• Rehearseif possible in front of a video camera

5
Points To Cover On Stage

• Introduction and Background -- The Elevator
  Pitch
• Product / Service Description
• Market Opportunity (e.g. Target Customers)
• Competitive Analysis / Differentiation
• Distribution Strategy
• Management / Organization
• Business Model/Financials
• Summary / Closing / Questions

Goal Toset the hook, in terms of interest
level
6
Points To Cover Off Stage

• Fundraising Goals
• Valuation / Structure
• In-depth Financials
• Demos
• Exit Strategies

Goal Avoid negotiated, complex or technically
risky subject matter until youre in a 11 setting
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PowerPoint Tips

• Use a style sheet - avoid black and white
  bulleted text
• Avoid lots of text - diagrams / screen shots /
  charts help
• Expect about two minutes per slide
• Follow the three points rule

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The MA Perspective
INFORMATION TECHNOLOGY COMMUNICATIONS
MEDIA
9
What Does A Strategic Acquirer / Investor Look
For
Cost Savings / Risk Reduction
Time To Market Advantage
Make vs. Buy Decision
Accelerated Growth
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Summary
INFORMATION TECHNOLOGY COMMUNICATIONS
MEDIA
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Parting Thoughts

• Err on the side of simplicity
• Stay focused
• Have fun