Increasing Alumni Involvement

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Increasing Alumni Involvement

• Performance Enhancement Team 3

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Increasing Alumni Involvement

• The rate of alumni participation is too low
• Efforts toward campus programs are often diffused
• A number of factors contribute to this
• The purpose of this presentation is to recommend
  a plan to increase alumni involvement

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Increasing Alumni Involvement - Team

• Student Affairs - Sy Abrego
• Alumni Relations - Patricia Boggs
• Arts - Lea Jarnigan
• SBAE - Tom Johnson
• EE - Melody Johnston

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Increasing Alumni Involvement - Team

• Dean of Students - Loydene Keith
• Alumni Relations - Melissa Longo
• Career Planning/Placement - Michele Powell
• Executive Vice Presidents Office - Owen Holmes

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Increasing Alumni Involvement - Process

• Implementing team building
• Leadership style, team roles
• Team charter
• Musical motif

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Increasing Alumni Involvement - Overview

• Team charter link to mission goals
• Statement of problem
• Identifying root causes
• Data collection
• Recommendations
• Action plan

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Increasing Alumni Involvement - Problem

• Way it is - multiple events taking place, but
  participation is low, efforts diffused
• Way it looks - chimes falling down stairs,
  scattered, fragmented, inefficient

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Increasing Alumni Involvement - Problem

• Way it should be - campus-wide, collaborative
  effort to develop a lifelong connection and
  commitment to the university that starts with the
  students first year on campus
• Benefits of the way it should be - enhanced value
  of degree and university image, richer programs

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Root Causes of the Problem

• Began with ten possible causes
• Narrowed to four
• Collapsed four into the following The
  institution lacks a long term plan and sufficient
  investment in developing positive alumni
  relationships

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Pertinent Data

• 3,500 alumni out of over 100,000 are active
  alumni donors
• Over 45 alumni events identified
• 2 - 10 participation rate depending on target
  audience and nature of event

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Degrees Awarded by Ethnicity - of Total
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Additional Data

• Over 700 Greek members
• Student government/SLI
• Faculty understanding of diverse student body
• Lack of systematic data collection
• Campuswide coordination of activities

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Recommended Solution

• Designate the development of alumni relationships
  as a university priority

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Recommended Solution - Action Plan

• Understand the special needs/interests of diverse
  student body to engage them
• Understand the special needs/interests of alumni
  to engage them
• Develop a strategic plan with sufficient
  resources to support it

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Action Plan - Students

• Understand the needs/interests of diverse
  students to engage them
• Research needs of students, especially
  multi-cultural and commuter
• Evaluate current practices
• Develop recommendations for improvements

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Action Plan - Alumni

• Understanding the needs of alumni to engage them
• Research needs of alumni
• Evaluate current practices
• Develop recommendations for improvements

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Action Plan - Strategic Plan

• Develop the following plans with sufficient
  resources
• Strategic plan
• Marketing and communications plan
• Information management plan
• Activity coordination plan

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Increasing Alumni Involvement - Conclusion

• Designate the development of alumni relationships
  as a university priority
• Mission Goals VIB - strengthen links with our
  alumni that optimize an on-going commitment to
  the university.
• Mission Goals VIID - involving alumni as
  valued participants in the life of the
  university.