Collectivism vs. Individualism

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Basic terminology
Collectivism vs. Individualism
Advertising Techniques
Types of Psychology
-isms
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Collectivism vs. Individualism 100
Identity is found in ones group What is
Collectivism?
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Collectivism vs. Individualism 200
Trust is placed in individual decisions. What
isIndividualism?
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Collectivism vs. Individualism - 300
What is Individualism?
Identity is achieved by ones own striving
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Collectivism vs. Individualism - 400

• Individuals are socialized to be emotionally
  independent of their social group
• What is Individualism ?

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Collectivism vs. Individualism - 500
U.S., Canada, Australia and other Western Nations
are this. What is Individualism?
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Basic terminology - 100
This is the scientific study of mental processes
and behavior. What is psychology?
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Basic terminology - 200
What is psychiatry?
This is a branch of medicine that is concerned
with diagnosis and treatment of mental disorders.
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Basic terminology - 300
Basic Psychology
This is the pursuit of knowledge about natural
phenomenon for its own sake.
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Basic terminology - 400
Who are research psychologists?
These are psychologists who study the origin,
cause or results of certain behaviors.
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Basic terminology - 500
What are applied psychologists?
Psychologists who make direct use of their
findings
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-isms 100
What is structuralism ?
This tries to identify the basic parts, or
structure of the conscious mind.
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-isms - 200
What is functionalism?
Study how animals and humans adapt to their
environment.
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-isms - 300
What is behaviorism?
This studies behavior, rather than hidden mental
processes
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-isms - 400

• Functionalism was influenced by this ism.
• What is Darwinism?

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-isms - 500
This is not an ism This studies how human
behavior is determined by the unconscious What
is a psychoanalysis?
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Advertising Techniques - 100
What is testimonial?
I am Khloe Kardashian and I am a Vegetarian
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Advertising Techniques - 200
What IS PLAIN FOLK?
Real Women have curves
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Advertising Techniques - 300
What is snob appeal?
Beware of a cheaper cup of coffee, it comes with
a price
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Advertising Techniques - 400
What is Glittering Generalization ?
Fit has a feeling
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Advertising Techniques 500
What is Bandwagon?
Be somebody Wear AbercrombieFitch
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Types of Psychology - 100
What is psychobiology?
This is the study of the biological processes of
the brain
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Types of Psychology - 200
What is humanistic?
____________psychology is characterized by an
emphasis on peoples inborn desire for personal
growth and their ability to continuously make
choices.
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Types of Psychology - 300
What is positive?
____________psychology studies how people find
mental health and happiness in their everyday
lives.
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Types of Psychology - 400
What is gestalt?
__________ psychology is an approach that studies
how the mind actively organizes stimuli into
meaningful wholes.
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Types of Psychology - 500
_______ psychology attempts to understand
behavior by studying how the mind organizes and
makes sense of information.
Cognitive Psychology