Conformity, Influence,

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Conformity, Influence, Obedience
GOALS ? What factors cause us to obey authority
and conform to social norms? How do these
principles influence our daily lives?
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The Chameleon Effect

• Unconsciously mimicking others behavior, tones
  of voice, posture, etc.
• Mood linkage

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Aschs Line Study
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Social Influence Aschs Conformity Line Study
RESULTS Each subject participated in the
experimental situation several times.
Approximately 75 of them went along with the
groups consensus at least once.
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Why Do We Conform?

• ? Normative Social Influence conform for social
  approval, may not truly agree
• ? Informational Social Influence conform
  because you believe others to be correct

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What makes it more likely we will conform?

• If we feel insecure
• Group as more than 3
• Group is unanimous
• We admire status of group

• We have made no prior commitment to a response
• Others in the group observe our behavior
• Our culture strongly encourages respect for
  social standards

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Stanley Milgrams Shocking Experiment on
Obedience
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Why did they obey?
65 of participants OBEYED the experimenter and
continued to give shocks, all the way to the
450-volt, XXX shock!!!!

1. Socialization
2. Lack of social comparison
3. Perception of authority
4. Gradual increase in shock
5. Emotions interfered w/values
6. Buffers