Working Group I: Changing occupations and skill requirements in the tourism sector

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Working Group I Changing occupations and skill
requirements in the tourism sector
Trends and Skill Needs in the Tourism
Sector International Workshop 29-30 April
2004 Halle (Saale), Germany
Moderator Alexander KarapidisRapporteurs
Susanne Liane Schmidt Bernd Dworschak Fraunhofer
Institute for Industrial Engineering (IAO),
Stuttgart, Germany
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Agenda for the Working Group I
Alexander Karapidis, Fraunhofer Institute for
Industrial Engineering, Germany Introduction
Changing occupations and skill requirements in
tourism Marion Joppe, Director, School of
Hospitality Tourism Management, University of
Guelph, Canada Changing occupations and
occupational identities in hospitality and
tourism the case of Canada Olga Strietska,
Cedefop Alena Zukersteinova, National Observatory
of Employment and Training, NTF, Czech Republic
Factors shaping occupational identities in the
tourism sector research from Spain, Czech
Republic and Greece Riina Glinskihh, Hotelzon
International Ltd /Tartu University, Estonia The
Role of ICT in Tourism and Related Changes in
Skills Tourism Value Net Revenue Management
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Changing occupations and skill requirements
in German tourism Alexander Karapidis
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Knowing today which skills will be needed tomorrow
Anticipated trends in Germany (social, tourism
sector, tourism companies) Implications for
occupations and skill requirements
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Some social trends in Germany with an impact on
tourism industry
Information societyinformation overflow and
difficulty of information selection
Fitness/ Wellness Awareness of health an active
care of health
Globalisationbarriers between cultures are lower
than in the past
CocooningRetreat to domestic spheres
ConsumerismFrom everything more
New role allocationgender issues e.g. same
income..
Aging societyIncreased life expectancy
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Choice of impact on supply and demand in tourism
industry
demand
supply

• Claims of clients increase (quality, service,
  price)

• Market concentration

• Increase of cross-selling activities

• Fascination level increases

• Combination of leisure and shopping

• Developing of different lifestyles

• Emotionalisation

• Request for authenticity

• changing occupations and qualification issues

• Hybrid consument

• Segmentation of clients

• Everlasting youth (anti-aging)

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Trends in the German tourism sector

• Most experts say that changing structures in
  travel business..
• growth of cross-selling activities of
  travel-related products and services
• development of new distribution channels
• improvement of costumer-relationship management
  activities especially customer retention

.cause skill requirements and the need of
changing occupations
Existing vocational profiles are out-dated High
request for academics in tourism The lateral
hired manager proportion still increases in
tourism
Source Freie Universität Berlin Willy Scharnow
Institute for Tourism 2000
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Performance gaps for tourism companies (and
destinations)
Missing skills qualifications form obstacles
for service performance
(Compare Zeithaml/ Bitner)
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Trends in European qualification and skill
requirements

• Main qualification and skill requirement issues
• Sales assistant skill training
• intercultural communication management
• Client-orientation
• New media
• Social competence (soft skills)
• Foreign language
• Marketing
• Quality management

• Special qualification and skill requirement
  fields
• business tourism
• culture tourism
• ecological tourism

Source Occupational trends in European tourism
University of Gießen 2003 (Germany, France,
Italy, Lithuania, Austria, Hungary, Greece)
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Today - already do, what others only think
tomorrow, because only the change is
steady Heraklit 550-480 BC
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Contact

Fraunhofer IAO Alexander Karapidis
                      Competence Center Human
Ressource Management Nobelstraße 1270569
Stuttgart, GermanyTelephon 0711 970 2019,
2051Telefax 0711 970 2299alexander.karapidis_at_ia
o.fhg.de

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Changing occupations and occupational identities
in hospitality and tourism the case of
Canada Marion Joppe, Director, School of
Hospitality Tourism Management, University of
Guelph, Canada
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Factors shaping occupational identities in the
tourism sector research from Spain, Czech
Republic and Greece Olga Strietska, Cedefop
Alena Zukersteinova, National Observatory of
Employment and Training, NTF, Czech Republic
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The Role of ICT in Tourism and Related Changes in
Skills Tourism Value Net Revenue
Management Riina Glinskihh, Hotelzon
International Ltd /Tartu University, Estonia