Partner Product Workshops

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Partner Product Workshops

• Thursdays, 2pm EST

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Agenda
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Inbound Marketing Overview
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Recognition
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Training
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Program Announcements/Calendar
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Attitude/Final Thought
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The Inbound Marketing Overview
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YOUR COMPANY NAME location
Company logo

• What do you do (quick 1-2 sentence pitch about
  the company)
• What is Inbound Marketing?
• why is Inbound Marketing necessary to be
  successful in business today?
• What is HubSpot?
• How does HubSpot help your customers do inbound
  marketing more effectively?
• How does have an agency partner add value to your
  HubSpot experience
• How does it ensure long-term, sustainable success
  with Inbound Marketing
• How do you help your customers succeed with
  HubSpot?

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(No Transcript)
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What Is HubSpot?
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HubSpot Methodology

• Creating content
• Creating offers and conversion points
• Activities to move leads in to customers
• Closed loop analytics

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HubSpot Software

• Lets jump in
• High level overview of the tools
• Deeper dive 3 tools
• Tool 1
• Tool 2
• Tool 3

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What is a HubSpot VAR?

Dedicated Client On-Boarding Training

• A Proven Path

• Collaboration

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VAR Inbound Marketing Success Story
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Shelley Pringle is principal and founder of
Polaris PR Inc. Were a hybrid agency that helps
clients build their profile, get found online and
convert leads into customers. PolarisPRInc.com 
_at_ShelleyPringle linkedin.com/shelleypringle
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POLARIS PUBLIC RELATIONS
www.polarisprinc.com
Shelley Pringle Principal
HubSpotter Since June 2012
Number of HubSpotter Powered Clients Onboarding
our first client now
Success with HubSpot UV 136 Visits to
contacts 594
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POLARIS PRs G P C T
Goals For HubSpot
Increase revenue 300 in 18 months Move from
project- to retainer-based clients (0 in June)
Add additional expertise to agency services
Plan/Strategy
Use Polaris PR case study to show new clients the
benefits of inbound marketing
Challenges You Faced Before HubSpot
Behind the times Difficult to show ROI of
traditional PR social media
Timeline
Its taking longer than we thought Difficult to
create good content regularly Need to leverage
online efforts more with offline
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Web visits 136 Visits to Contacts 594
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Polaris Inbound Story
Securing our first HubSpot customer
HubSpots process connected the dots between PR,
social media and the bottom line
This opportunity didnt knock at the best timewe
werent yet certified.
Strategy trumps tactics Work with your Channel
Manager 1 step ahead of your client is OK
Augment our core services of strategy content
creation with SEO PPC
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Big agency thinking. Small agency
attitude. Subscribe to our blog
www.polarisprinc.com/blog
Follow me on Twitter _at_shelleypringle Send me an
idea for a guest post (SEO, PPC, other)
shelley_at_polarisprinc.com
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QUESTIONS?