Persuasion:

1
Persuasion

• All you ever wanted to know
• and probably more!

2
Persuasion is

• trying to convince someone to think or act a
  certain way.
• It is often used in conversations, speeches, and
  advertizing.

3
Persuasion is based on a persons bias.

• Bias is a preference for or against something
  that is formed without considering all of the
  information.

4
Propaganda again! How many times are we going
to learn the same thing?

• Propaganda is information that is spread to
  promote an opinion or idea.

5
Aristotle who?

• ETHOS Something that appeals to a persons sense
  of what is right and wrong. Also refers to how
  believable or trustworthy the speaker is.
• PATHOS Something that appeals to a persons
  emotions or feelings.
• LOGOS Something that appeals to a persons
  logical side facts, figures, numbers,
  statistics, etc.

6
What are the types of propaganda used to persuade
people?

• BANDWAGON The basic idea behind the bandwagon
  approach is EVERYONE is doing it, and you should
  too.
• EXAMPLE Everyone in Lemmingtown is behind Jim
  Duffie for Mayor. Shouldn't you be part of this
  winning team?

7

• TESTIMONIAL Testimonial is any advertisement in
  which a person speaks on behalf of a product.
• EXAMPLE I tried Whizzo brand floor polish and it
  got my floors super clean!

8

• TRANSFER The use of symbols or images to create
  a feeling in the audience that is then
  (hopefully) transferred to the product.
• EXAMPLE An image of an American flag might be
  used in an advertisement for insurance designed
  to make the audience feel patriotic, secure and
  safe and then those feelings get associated
  with the product.

9
EMOTIONAL WORDS words that make you feel
strongly about someone or something.One of the
main ways speakers or advertisers use emotion is
through creatingFEAR Making the audience feel
that if they do not buy a certain product or vote
for a certain candidate, something badwill
happen to them.EXAMPLE Home security
commercials that show a burglar breaking into a
home.
10
GLITTERING GENERALITIES Using exaggerated words
and claims that make a product sound perfect or
flawless.EXAMPLE Whizzo floor wax is the BEST
floor wax in the world!
11
REPETITION The product name is repeated at
least 3 times to make the viewer remember
it.EXAMPLE Get Hefty, Hefty, Hefty!