Welcome to Insert Title of Your Session

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(No Transcript)
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Welcome toIntroducing the MGI Self-Directed
Curriculum

• Please take this time before the start of
• the session to silence your cell phone or pager.
• Your feedback is valuable. At the end of the
  session,
• we ask that you take a moment to complete an
  evaluation form.
• Thank you.

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Purpose Sustain, maintain MGI

• Support continued change in practices
• Reinforce training for those in the MGI
• Provide MGI experience for newcomers and
  non-participants
• Transition to both public radio and TV

Overall Make the MGI a permanent feature of
public broadcasting landscape by capturing the
investment of money, time, people, and donors
relationships.
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Intended users

• Newcomers to major giving or public broadcasting
• Those who did not participate in MGI
• MGI participants who need a refresher
• Multi-disciplinary
• Development professionals
• Managers and members of the team
• Volunteer leaders
• Other staff memberse.g., producers
• For public broadcastingradio and TV

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Process

• Discovery through current new users
• Inventory existing content tools
• Develop learning objectives
• Design multiple treatments, select final
• Develop and field usability test candidate
• Develop content and review
• Design remaining tutorials
• Integrate into existing site

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A comprehensive team

• Content and web development
• CPB and MGI
• Station-based usability testers

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Content and web development

• Pam Conrad, Project Strategist
• Kelli Fine, Proofreader
• Philip Kerman, Flash Actionscripting
• Jim Lewis, Content Manager
• Joseph Mattoon, Educational Technology
• Ted Olson, User Interface Design

• Henry Pan, Flash Design
• Marlene Schneider, Project Manager
• Jayne Schurick, Usability Engineer
• Rita Selmarie, HTML
• Mike Welsh, Tracking/Login Functionality

Those wonderful folks who brought you
majorgivingnow.org
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CPB and MGI

• Robert Altman
• Jeff Luchsinger
• Scott Lyons
• Doug McKenney
• Robert Ryan
• Deb Turner

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Usability testers

• Seth Martin, WKAR
• Jeff Bell, WNED, Buffalo
• Molly Fox, KPTS, Wichita
• Ann Clark, Prairie Public Broadcasting
• Daniel Metziga, Oregon Public Broadcasting
• Laurie Leichthammer, WGBY
• Erin Campbell, Maine Public Broadcasting
• Donna Robinson, Nashville Public Radio

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Extensive information sources

• Tutorial content
• Tools and implementation assignments
• Station examples

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Content Sources Tutorials

• Building blocks and MGI Introduction
• Kay Sprinkel Grace
• Strategic planning
• Katherine Sandweiss, SSSDI
• Change management
• Walter Parsons
• Prospect research
• Abbey Silberman, American University
• Planned giving
• Jim Lewis, Mel Waggoner

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Content sources Tools

• Majorgivingnow.org
• Kay Sprinkel Grace
• Jim Lewis
• Kent Dove
• Chris Brentlinger, Reed College
• Rick Dupree, Kelley School of Business, Indiana
  University

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Content sources Examples

• Major Giving Initiative staff
• MGI implementation consultants
• DEI
• majorgivingnow.org
• prado.org

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Structure

• Eleven interactive tutorials
• Kay Sprinkle Grace introduces each
• Progressive content in digestible chunks
• Supported by
• Proven examples
• Viewpoints,
• Kay Thinking it Through
• Self-test
• Assignments that build the MGI program
• Interactive tools
• Links to other resources on site

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Multiple access points

• Existing majorgivingnow.org site
• New navigation link
• Front page link
• New CPB my source site

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Tutorials

1. Introduction, overview
2. Planning
3. Case Development
4. Volunteer engagement
5. Management and staffing

1. Prospect research
2. Cultivation and Stewardship
3. Gift solicitation
4. Major gift planning
5. Planned giving
6. Summary, problem-solving

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A site tour
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Next steps

• Encourage use within your station
• New hires and internal promotions
• Management team
• Volunteer leaders
• Individuals or groups
• Use tools/assignments to implement
• System promotion and awareness
• CPB/Mysource
• PBS Development
• DEI Major Giving

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Questions, comments, ideas

• Additional feedback to
• jim_at_lewiskennedy.com