primetime

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RAINMAKERs TEAM

• Beau Phillips
• Twenty years in radio management as VP/GM,
  Program Director
• SVP Marketing at MTV Networks/VH1
• Radio TV Consultant, speaker, columnist
• Nina Weissman
• VP/Marketing for Clear Channel Entt. / SFX /
  Delsener-Slater
• John Gazerro
• Former Promotion Director at WAXQ, NY and WAAF,
  Boston
• Alex Kakoyiannis
• Vice President/Sales for Clear Channel and Katz

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CAPABILITIES

• Radio marketing
• Television promotion
• Music expertise
• Media buying

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GATEKEEPERS
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Sales Manager Revenue, Added-value
Promotion Director
On-Air Execution
Program Director Controls DJs Promos
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COMMERCIAL BREAKS
600 spots
600
spots
600 spots
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TUNING HABITS
Listeners

• 20 of listeners tune-out when the music
  stops
• 20 more leave every 60 seconds
• After three spots, only 1 in 5 listeners
  remain
• Solution Creative promotions, heard
  first - before commercials
• (Source Edison Research 2007)

100
80
60
40
20
MUSIC
COMMERCIALS...
PROMO
Time
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TYPICAL MEDIA BUY
Spots
Added Value
Clients Message
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ADDED VALUE MYTH

• Lowest priority on the station
• Sponsor billboards clutter
• Passes thru the station unnoticed
• Generates impressions - not results
• Weaker than a full station promotion

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RAINMAKER CAMPAIGNS
Contest
Promos
Spots
Clients Message
DJ Endorsement
Online
Benchmark
Sampling
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RADIO

• Nintendo Wii launch
• Snapple Commercial Free Summer
• Amazon.com Amazon Grocery
• Ford Thunderbird Thursday
• Coty Celine Dion parfums

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TELEVISION

• CBS Television Fall Premiere, David Letterman
  show
• VH1 Behind The Music, Pop-Up Video, Star Spots
• Bravos Project Runway
• Discovery Networks Shark Week
• HBO, SNL, Nickelodeon public relations

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MUSIC

• Visa Thanksgiving with The Rolling Stones
• ETrade presents Tina Turners farewell
• Sears puts listeners onstage with Christina
  Aguilera
• Ford fan meet greets with Ricky Martin
• Finesse soundcheck party with Sheryl Crow
• Nintendo backstage party with Evanescence
• Tour promotion for concerts, comedy, family,
  theatrical

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MEDIA BUYING

• New York Times
• Unilever
• Live Nation-Clear Channel Ent. / Delsener-Slater
  / AEG
• World Trade Center Memorial Tour
• Virgin America

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TURNKEY PROGRAMS
Rainmaker Media
Media Sherpas
Golden Rolodex

Strategic Planning
Flawless Execution


Creative Solutions
Leverage Budget

Media Negotiations